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Sky Turns Its Vision of the Next-Generation TV Experience to Reality

Yves PadrinesBy Yves Padrines, Vice President, Global Service Provider EMEAR, Cisco

It’s official: Sky, Europe’s leading entertainment company with 21 million customers across five territories, is set to launch Sky Q, a next generation TV home entertainment system that will reinvent the way customers watch TV. Sky Q combines live, recorded and on-demand TV, accessible on multiple screens anywhere around the home or on-the-go, in a seamless experience Sky calls Fluid ViewingTM.

It’s also official that Cisco is Sky’s choice to secure that offering, with our VideoGuard Everywhere (VGE) video service protection solution.

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This is not the first time that Sky has innovated with a combination of broadcast, broadband and advanced video technologies to provide premium TV experiences to its customers. Nor is Cisco a newcomer to this arena. We are a long-standing technology partner, working closely with Sky to define and implement video software solutions that help turn Sky’s vision to reality.

So what makes Sky Q different?

Consider the Read More »

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Cloud is Transforming TV: Cisco Is Transforming Cloud TV Delivery

Screen Shot 2015-09-09 at 11.38.40 AMBy Adam Davies, product marketing manager for Infinite Video, Service Provider Video Software and Solutions, Cisco

By now it’s very clear that TV and entertainment viewing habits are changing. More people are accessing more content on more devices than ever before. Revenue from subscription OTT services is expected to almost double — to $50 billion by 2020 (!) — a shift that represents a huge opportunity for service providers.

To meet this opportunity, service providers – and their partners, like us – need to think differently about how services are delivered. We need to give customers what they want – fast and easy access to the shows they love, when they want them on all the screens they want to use. Plus we need to move fast Read More »

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Videoscape-Powered Advertising + Linear TV: a Winning Combination

Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that appeal to a broad demographic.

Here’s a thought: what if you could combine the fine-grained addressability of digital advertising with the reach and impact of linear TV? It’s not just hypothetical anymore. Europe’s largest pay-TV provider, Sky, is working with Cisco to make it happen with Sky AdSmart. At CES 2015 this week Read More »

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How does Cisco Videoscape transform TV experiences? The answer is yes.

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider.

Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge splash. Yes saw an immediate spike in adoption and market share with a growth rate even faster than the company’s most optimistic predictions. This is a big deal in the fiercely competitive Israeli pay-TV market, where subscriber growth is basically a zero-sum game between yes (which has 40% of the market) and its closest cable competitor.

So what did yes do to capture the imagination of this tech-savvy market? Simple: Read More »

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At IBC 2014, Cisco and Partners Will Demonstrate All IP Live Production for Broadcasters

After the already well-established distribution, contribution and file-based IP workflows, the next step towards an IP based infrastructure is live production. Broadcast facilities are now at the beginning of this long-term transition journey for the live production market.

Many of those involved in the industry developing traditional broadcast production networks may still have limited experience with the new technologies, protocols and standards that enable the convergence between broadcast and IP. Such a transition will take time to occur due to the current investment in the existing live production related technology and workflows.

The European Broadcasting Union (EBU) are hosting on their International Broadcasting Convention (IBC) 2014 booth (10.F20), an All IP Live Production demonstration provided by Cisco, the British Broadcasting Corporation (BBC), and Tektronix emphasising on how multi-vendor live production architectures are today feasible, practical and easy to use by existing staff.

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The demonstration highlights how a low latency Cisco Nexus 3548 based network enables the BBC R&D developed Stagebox devices to deliver video, audio, tally and remote camera control over IP between a studio and a production gallery (production control room).

Leveraging the built-in Read More »

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