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The Monetization of Privacy – Birth of a “Trust Economy”

Trust will be the most highly valued currency in a globally connected world. Those companies that earn their customers trust will be able to add significant value and at the same time monetize the data. It won’t be easy to accomplish but it all starts with understanding who owns the data.

The Facebook IPO finally happened last week and so did a new era for all Internet companies and the topic of privacy.  Facebook and others will have to increase their focus on growing their revenues to meet street expectations, and in the process, they will have to continue to innovate and monetize user information.   The concept of collecting and selling user information is not new, and as a matter of fact, retail stores like supermarkets have been doing this for years.  Every time you use your supermarket loyalty card, you are trading off privacy for coupons and discounts. As the article below points out, companies that collect information from places like supermarkets know about your religion, what books you read, how much education you have, your income and even your health condition, based on your supermarket shopping habits.  Literally, to buy adult diapers, you can be marked by these consumer information collection groups as someone who has a bladder-control problem.

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Are Sunny Days Possible in the Cloud?

Yes, but only if there is Trust…

Do you remember not too long ago hopping into your car, driving, across town (when gas was $1- something) to your local retail store and searching the computer department to purchase a cereal box that contained between 2- 8 3.5” (or are you “wise” enough to remember 5.25” floppy) disks?  The disk contained software that would entertain us, make us more productive and educate.  If you don’t remember that, how about going to the record store and perusing the aisles for hours reading the CD boxes that were twice as big as the CD.

Well those days seem long past; and inserting a disk in anything these days….well, seems a bit ancient.

Cloud

We’re now spoiled with the conveniences of iTunes, Salesforce.com, Facebook, Youtube, Yahoo Mail, etc..  In addition, we’re all too familiar with the seemingly millions of applications that run on a myriad of mobile appliances.  None of these programs run on our PC’s hard drive.  They’re browser based applications that are essentially utility services which we share with thousands of users.

So, I began to ponder the question, “What’s the big deal about the Cloud in Manufacturing and Enterprise?”  Read More »

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Trust, Relationships and Reputation: How Cisco Differs from the Competition

As Cisco re-focused, reorganized and became stronger and leaner in the past two quarters, maintaining trust with our customers and partners was always front of mind for me.

For more than 25 years, Cisco has systematically and passionately invested in customer relationships and developed a reputation for doing whatever it takes to deliver on our commitments. We operate as our customers want us to: as business partners, not just as a vendor. We’re in it to win together and drive shared business success.

That philosophy is a big reason why Cisco consistently ranks No. 1 among technology vendors for overall performance and quality of products and services in studies of customer satisfaction.

It’s also a big reason why our customers have stood by us as we faced challenges in the past year. I have been consistently impressed -- and humbled -- by how many customers have told me they want Cisco to succeed; to continue to innovate and to be an even stronger business partner than before.

Recognizing the power of those trusted relationships also made us more resolute in the face of competitors who consistently broke their promises as if that were the norm in business today. I’ll say more about that in a moment.

Management guru Tom Peters once offered a simple formula for building trusted relationships in business: “Under promise and over deliver.”  Sounds simple, but has a wiser piece of business advice ever been given?

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Top 3 Government Challenges with Cloud

As Cloud Computing gains more attention from government customers, it presents new challenges and demands a different set of skills to become successful. Having a clear understanding of the business’ challenges and the benefits that may be obtained from the cloud becomes even more important.

In my conversations with different government organizations about Cloud Computing, three distinct challenges keep coming up.

Cloud Computing Government

#1: Reducing Costs. More than ever, agencies have the pressure to reduce costs at all levels.  Dealing with shrinking budgets and demands for newer services has forced agencies to carefully look for areas that may be optimized or simplified.  While many agencies struggle to keep the lights on, they are forced to look at alternate ways to provide services. Cloud services has become an attractive way to address those demands and provide new services to its citizens.

The pressure to reduce costs has also forced agencies with common needs to work together and find ways to collaborate and simplify operations.  This is different from the past, where agencies could not justify or were not interested in combining computing resources with other agencies.

#2: Agility and Scalability. At the same time they are forced to reduce costs, agencies are also forced to achieve new levels of agility and innovation.  The constant demand for new services and deployment of new technologies have forced agencies to consider services in the cloud in order to simplify and reduce their infrastructure footprint.  While agencies may be solely focused on reducing costs, cloud applications can not only reduce the costs, but also give agencies a new level of agility and scalability.

The cloud allows agencies to pool resources to serve multiple customers using a multi-tenant model.  These shared resources give agencies a sense of independence and elasticity, since resources may be dynamically assigned according to demand.

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Unleash the Power of Social Media, Increase Your Influence

December 16, 2010 at 5:52 pm PST

At Cisco Partner Velocity last week, the Channels blog caught up with David Nour--author of the book “Relationship Economics,” speaker, and Managing Partner of The Nour Group.

In his keynote at the event, Nour covered ways to “unleash the power of social media,” but not just by getting more followers, collecting more friends, and increasing page views on your blog. Turns out, social media success is all about building relationships and influence where ROI stands for “return on influence.”

Check out this interview with Nour to find out his favorite social media tools, ways to gain trust, and how to increase your influence.

What other tips did Nour offer during his keynote? Read on to find out… Read More »

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