Having trouble keeping your audience engaged in the videos you create?
I know that you may think it’s the audiences fault for not catching onto the content, but maybe there’s something more to it. It can be hard to admit, but often times it is not your audience that has a problem…it’s actually you (or the videos you create rather).
More often than not, we as filmmakers get caught up in the actual production of the video and fail to take a step back to identify the best ways to communicate with our audience. Traditional methods of making videos, coupled with technical information, can spell disaster for most viewers. If you’ve been guilty of this it’s ok, really, because in the following video I’m going to give you a few tips to get you back in the good graces of your audience.
We were ecstatic to have the opportunity to bring our magician, Jeff, LIVE over Cisco ūmi from Santa Monica to the Consumer Electronics Show in Las Vegas so he could show off his magic tricks. Crowds of people huddled around to get on camera and show off their Exhibitor passes so that Jeff could have the opportunity to personalize their ”magical” experience with ūmi for the first time.
It was amazing to see the reaction on people’s faces as soon as they saw ūmi. Many of them thought that we were playing a video of magic tricks on our HD Television, until Jeff would comment on what folks were wearing or would take a photo of the crowd at CES who were anxiously waiting to see what Jeff had in store for them.
Check out the reaction of one of the exhibitor’s at CES 2011 as he experienced his first a ūmi magic trick experience from over 300 miles away.