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Mobile Location Based Services Trends of 2013

The holiday season which began with Cyber Monday on December 2nd 2013 has just ended and analyzing the impact on mobile commerce sales and location based services unveils some very interesting trends.

Firstly, at the macro level:

  • Online shopping increased in the USA in 2013 by over 16% compared to 2012.
  • From a mobility perspective, almost a third of all online sales (29%) were made from Smartphones or Tablets.

Clearly there are changes in the online marketplace, but in order to examine this a little further, let’s look at a few key questions to help understand what is happening in this marketplace:

  1. What are the major trends?
  2. Is mobile commerce just a US phenomenon?
  3. What impact does location based services have?
  4. Where are the main benefits coming from analytics?
  5. How is privacy fitting in to all this and how is the attitude of mobile consumers evolving?

Trends 2013:  Read More »

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2014 Digital and Social Media Trends Twitter Chat Recap

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks to our guest Molly McHugh (@iammollymchugh), Web and Social Section Editor at @DigitalTrends. She really helped outline trends we should watch out for in several key areas from the way we use social media channels to impact of big data.

Check out this transcript and let us know your viewpoints for 2014 digital and social media trends! And stay tuned for more 2014 #Ciscosmt activity details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript Read More »

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Exploring 2014 Digital and Social Media Trends

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue to evolve and get excited when I think of what 2014 might bring in the way of further surprises.

As we continue to plan for the coming year and look for ways to continue growing the Cisco Social Media Training and Enablement program, I’ve been researching various 2014 digital and social media trends. From the “Top 7 Social Media Marketing Trends That will Dominate 2014” (from @Forbes) to the “6 Social Media Trends That will Impact You in 2014” (from @B2Community), there is a lot of speculation to weed through. Read More »

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Collaboration and Interdependency, Anywhere

Change is afoot on a big scale and fast. We see it around us, we feel it, we talk about it, we experience it. We even know its name — the Internet of Everything (IoE).

Briefly put, IoE is a new way of connecting people, processes, data, and things.  Looking back, you can almost say that the Age of the Internet and of the Internet of Things have merely been preliminary stages designed to lead us where we are today: on a course that radically changes how we interact with the world around us. We have started on a new exciting journey. At every step we are uncovering new ways to create and share value, not just for the organizations we work for but in our personal lives as well.

Let’s take the world of business first.  It’s changing dramatically as we speak.  Here are a few leading transformational trends the effects of which I’m sure you have experienced yourselves  in one way or another.

We Are More Interdependent

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More and more expert surveys are finding that employees are working more collaboratively  now than they were in the not very distant past. For instance, according to research from the Corporate Executive Board  (CEB), two thirds of employees are doing more collaborative work today than they were just three years ago.  Collaboration technology is a big part of making us increasingly effective in this environment, delivering benefits including those that help us become: Read More »

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How 3D Will Impact the Growth of Digital TV

Michele Baker CuthbertBy Michele Baker-Cuthbert, Guest Columnist

Remember the early days of 3-D movies as a kid and watching the classics, like the Creature from the Black Lagoon as it terrorized people from under water?

Whenever Hollywood comes out with a new 3-D movie, people get excited to attend due to the thrill of the movie. Many users consider the difference in experience between in-theatre vs at-home.

Read More »

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