Here we are…just into the third week of 2013 and questions of how we will use social media in more strategic ways, or measure more effectively, or take our efforts to the next level are already heating up. Goals, aspirations, expectations, responsibilities, commitments…the list goes on. Is your head spinning yet?
While it may seem overwhelming, indeed these are important questions to ask ourselves as social media becomes even more integrated into the business structure and expands its value even further. While its easy to see the value social media can have for our businesses, brands, and even personal reputations, getting everyone who will be participating in the social stream up-to-speed on policies, best practices, and integrated strategies, can be the biggest challenge!
It helps to take a quick assessment of where we are currently with social media and then build the proper goals, efforts, monitoring, and measurement strategies from there. Here is a quick checklist of questions to ask ourselves:
Does your organization have a social media policy in place and are all employees aware of it?
Are your social media efforts integrated into the overall business or is it used for specific purposes?
Can anyone participate in social media within the organization or is it the responsibility of select roles?
How does your organization monitor social streams? And how are responses handled?
Does your organization have an established measurement strategy? How are benchmarks created and what’s measured?
Are members of management involved in the social streams?
Do you feel your organization is maximizing the use of social media or do you feel there are areas of improvement?
These are just a sampling of questions to ask ourselves as gear up for the year. And though many of these questions are applicable to different types of organizations, the truth is that each organization’s social media needs, structure, and efforts are unique…not to mention their employees’ social media skill sets vary across the spectrum. Some organizations have an established footing in social media while others are in the ramp up phase.
To make these questions easier to answer and to help provide further social media insights, we would like to offer a new training program, open to Cisco customers. Whether organizations are new to social media or have established strategies, this new program offers the opportunity to:
Become more proficient in social media
Empower team members to use social media more effectively
Receive guidance around developing internal training, policies, listening centers, and more
Meet directly with Cisco social media subject matter experts
Get an inside view of Cisco’s social media best practices
Here is a quick snapshot of the complimentary program offering:
Does this sound like a program that could benefit your organization? If so, we invite you to join us in the social conversation. Here is a link to more Cisco Social Media Training Program details. For those that are interested in getting started with customized one-on-one team training sessions, send an email to firstname.lastname@example.org.
I look forward to hearing your feedback to this post and getting the opportunity to work with you through this program!
What do you look for when choosing social media training programs you will participate in? It can be daunting, given the variety of information, organizations, and strategies out in the socialphere. On top of that, learning methods and preferences are different for everyone, making it even more important that we each find the type of learning environment that works best for us.
We are continuously learning and absorbing new social media insights, news, strategies, techniques, since the landscape changes so frequently. And we gather this information in a variety of ways, from researching on our own to attending formal courses to one-on-one consulting. While we can educate ourselves quite a bit from gathering information on our own, participating in more formal learning settings can push us forward in our social media skill sets much faster. And at the same time, we have to be careful in choosing the right social media training program that meets our individual needs.
And below is a quick checklist I use to discern which training programs and formats to participate in:
Reputable organization and teacher
Education format that matches my preferred learning style (self-serve, group, or one-on-one settings)
Focused content around learning, not a sales pitch
Educational tone rather than just presenting the information as though it was a meeting
Mixture of content to help me learn the principles and then see it in action
Variety of tangible and credible examples
Short durations to keep my interest and not overwhelm me
Key takeaways and ideas I can use right away
What does your checklist look like when choosing social media training? I'm interested in your experience!
I look forward to your comments through this blog post and more of your insights through this short anonymous social media training program survey? This survey will remain open until Friday, December 7, 2012 by 5 p.m. PT. Thank you for your help and participation!
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Now, imagine a large-scale, tablet-like system on a plant floor and the impact it can have on business.
Get ready...interactive experience portals for the plant floor are here!
Who is running digital marketing in your company? Your company's social media team? The web marketing team? The product marketing team? Your bloggers?
Truth is, everybody in your marketing organization should be engaged in digital marketing today; the marketing message, vision and goals of your company should be reflected in everything your employees do that is related to the product and your customer.
With that being said, wouldn’t it make sense for your marketers pertain to understand how these digital channels come to life? Wouldn't an educated and able internal workforce help you build integrated marketing programs and break down silos?
Here at Cisco, our answer was yes. And with that the Digital Marketing Forum was born. The Forum provides a communal place where we can demonstrate, educate and enable our internal workforce to use digital marketing, while encouraging best practices and the opportunity to share learnings.
After successfully pulling off our first Forum, we want to share 10 tips which will help you plan yours:
Get executive commitment. Work with your executive team on topics and get their support for the forum.
Make it count. Research the groups that should be invited, gather email alias and names and send out a save the date ahead of time. Be aware of global teams and their time zones.
Plan for success. Treat this internal event as you would any external event and plan ahead of time with firm deadlines.
Pick one topic or message. Don’t overwhelm your audience, keep it to one simple message or topic of great importance.
Be flexible. Have a back up plan in case a speaker or topic falls through.
Be mindful of the event length, date and time. Try to limit your event to 2 hours maximum and pick a day and time of the week that is not crazy busy (don’t try to get people Monday morning… )
Put on your teacher hat. How can you present your learnings and best practices so people can easily follow and remember? What worked for us was 10-minute case studies.
Use digital channels. Make sure mobile and onsite workers can attend through online channels.
Get an outside speaker. Share industry thoughts and knowledge from a different perspective; define topics beforehand.
Evaluate and adjust. After the event solicit feedback trough surveys, polls, chats, comments on your community sites; ask people for ideas and new topics.