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Social Media Measurement Twitter Chat Recap

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, shared his insights through the monthly #Ciscosmt Series Twitter chat. Below is a transcript of the interesting conversation as well as a few key takeaways.

Social Media Measurement #Ciscosmt Twitter Chat Recap

Social Media Measurement #Ciscosmt Twitter Chat

I think this is a great start to the ongoing conversation we’ll explore further as we move forward. As it evolves,  it provides more and more critical data points for business impact. I’m interested to hear how you are using social media measurement to benefit your business and also what types of metrics are most important to you.

Key Takeaways

  • Social media measurement is a key element in showing business value…social media benefits are no longer taken at face value. Businesses must align metrics to overall goals and benchmark along the way.
  • Metrics will vary from company to company based on individual goals. However, some basic types of data to measure includes: cost and/or support savings, revenue, influencers, share of voice, engagement, and crowdsourcing.
  • Social media measurement can be implemented even on limited budgets. Use tools like Google Analytics, individual social channels, or other resources to gather data and make informed decisions.
    Pilot and test social media strategies on an ongoing basis and create measurement benchmarks throughout the initiatives to ensure efforts are maximized.
  • Quantity is an important part of the social media measurement equation. However, “quality” is an even more crucial element to consider. Take time to look deeper into the metrics to understand the types of engagement, influencers, or other data points that can be retrieved.
  • Measurement can and should be implemented across the organization when it comes to social media. HR, sales, support, marketing, and other areas can benefit from strong measurement best practices.

October Twitter Chat

And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, October 24th from 9-10 a.m. PT. More details will follow shortly on this blog and through the @CiscoSocial handle on Twitter. Stay tuned for more details by following the Cisco Digital and Social Blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Decoding Social Media Measurement

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving.

September 26th Let's Chat! #Ciscosmt Twitter Chat

September 26th Let’s Chat! #Ciscosmt Twitter Chat

And as social media continues to become more of the way business is conducted, I’ve seen a shift in what experts are focusing on and recommending.

Join me and our special guest,  Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, for a #Ciscosmt Twitter chat on Thursday, September 26th from 9-10am PT. As part of our monthly “Let’s Chat! #Ciscosmt Series” chats, Charlie will share his listening, measurement, and monitoring expertise and we will:

  • Discuss ways to make sense of all the social media metrics
  • Share measurement, listening, and monitoring best practices
  • Identify metrics to focus on
  • Explore examples showing social media measurement’s impact on business
  • Determine how to make sense of all of the data
  • Review ways to up-level measurement practices in a company
Let's Chat! #Ciscosmt Series Measurement Twitter Chat

Let’s Chat! #Ciscosmt Series

 

Let’s make this a really interactive session. Bring your questions for Charlie and share your own insights and examples throughout the chat or even prior to the session. We’re looking forward to your interactions!

 

For those that might be new participating in a Twitter chat, here are some quick details:

What is a Twitter Chat?
Twitter chats are scheduled gatherings of Twitter users to discuss a given topic, using a hashtag to keep track of conversation.

How do I participate?

  • There are many ways to participate in a Twitter chat. You can use a dedicated chat platform, (i.e. Twubs, TweetChat, Tchat.io, etc.), your favorite Twitter client (TweetDeck, Hootsuite, etc.) or you can even just user Twitter search to follow the chat hashtag.
  • We want it to be an interactive chat, learning from each other. Join in the conversation with your insights and experiences using #Ciscosmt. And also interact with others, re-tweeting, exchanging ideas, and commenting on other points of view.
  • Questions will be labeled Q1, Q2, Q3. If you are responding to a question, please start your tweet with the corresponding answer number “A1”.

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

We look forward to your insights here and during the #Ciscosmt Twitter chat!

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Cisco Network Threat Defense Training at SecTor 2013

UPDATE:  Due to low registration numbers for our training, Cisco Network Threat Defense, at SecTor 2013 we unfortunately had to cancel our course.  For those who registered, we appreciate your support and look forward to meeting and delivering the training to you at another venue in the near future.

SecTor 2013, the seventh annual security conference in Toronto, Ontario, CA, will be held October 7-9 at the Metro Toronto Convention Centre in downtown Toronto. The conference provides an unmatched opportunity for IT and Security Professionals to learn the latest security research and techniques.   My colleague, Joe Karpenko and I will present Network Threat Defense Hands-on Training on October 7.

Our training will help you learn about securely deploying network services and to detect, classify, and prevent threats targeting a network. You will use Cisco network devices to configure and deploy advanced IPv4 network threat defenses and countermeasures. Once these defenses and countermeasures have been implemented, you will then validate the effectiveness of the defenses and adjust them to changing network conditions and attack profiles. This will help you to verify, measure, and update your defenses for real world threats.

Cisco is a proud sponsor, as well as training provider, and can save you 10% using discount code ‘CISCO-2013′ or ‘CISCO-Expo2013′ for a free expo pass! Registering for the full conference also provides an additional $100 discount towards training courses.

Please join us at SecTor 2013 in October. Register soon for discounted pricing. Please reach out with questions and we look forward to seeing you in Toronto!

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Powerful Combination: Employees and Social Media

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can really make a difference for the overall company.

Let's Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap

Let’s Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap

Here are some key takeaways from the chat and below is a compiled transcript. I’m interested to hear your insights. Do you agree with these guests’ point of views? How does your organization engage with its employees? Are there other approaches perhaps not covered in today’s chat? Let’s keep the conversation going by sharing additional perspectives.

Key Takeaways

  • Make sharing content through social media channels as easy as possible for employees.
  • Create guidelines and policies and provide training to employees, creating a comfortable and safe environment to join the social conversation.
  • Define different types of opportunities and content-sharing that suits employees’ communication preferences and style.
  • Leverage executive sponsors to enable employees to participate in the social stream.
  • Design incentives such as gaming badges, recognitions, and other opportunities to motivate employees to participate more in social media.

September Twitter Chat

And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, September 26th from 9-10 a.m. PT. Stay tuned for more details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Creating Meaningful Events with Social Media

Let's Chat! #Ciscosmt Series Panelists

Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM Broadcast Panelists

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward.

The good news is that a panel of distinguished experts (from left to right: Petra Neiger, Senior Manager, Digital and Social Media Marketing, Cisco (@Petra1400), Matt Rozen, Group manager Corporate Social Media, Adobe (@mattyroze), Kathleen Mudge, Social Media Program Manager, Cisco (@KathleenMudge), and Brian Ellefritz, Vice President, Global Social Media, SAP (@BrianEllefritz)) spent some time with us today and helped to clarify all of these moving parts. Check out the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM broadcast replay for all of the valuable best practices and tips. And in the meantime, here are a few key tweet takeaways I gathered from the panelists and participants during the session:

Interesting Statistics:

Social Media for Events Statistics

Key social media for events statistics, from 2012 Amiando Social Media & Events Report, and shared during July 31st Let’s Chat! #Ciscosmt Series USTREAM broadcast.

Upcoming #Ciscosmt Twitter Chat:

Join us for the next installment of the #Ciscosmt Series on Tuesday, August 20th from 9-10 a.m. PT. During this Twitter chat, we’ll focus the conversation around engaging employees in social media participation. Here are some of the key topics we are working on for this chat. Are there others you want to cover as well?

  • Steps to develop a culture of sharing for employees
  • Content types that resonate for teams to engage in social sharing
  • Biggest challenges that employees face in social participation for the brand
  • Recognizing and rewarding teams for participation
  • Gamification aspects of sharing strategy

Stay tuned for more details by following the Cisco Social blog and the #Ciscosmt hashtag!

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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