If every click made by a shopper on an online store can be considered valuable information, surely every step taken by a shopper in a physical store is also a similar wealth of data. While clearly this is valuable input that many stores would like to have, the means to collect and process it is not available everywhere. This fact has resulted in a significant gap in the information available in an online as opposed to a physical store.
Can the power of Internet of Everything and real-time analytics bridge this gap? Can it help capture the shopper behaviors using sensors in the store? Can real-time analytics at the edge transform this data into shopper insights?
Yes indeed. While we see the need for granular and enhanced analytics, we clearly see that many physical store retailers are yet to start their journey in capturing such shopper insights. Let’s take a 3D view of your shoppers.
You need to gather:
Door Traffic: This is the total traffic coming into your store. This metric is very valuable for understanding loyalty, conversion, staffing needs, and much more use cases as highlighted in the Cisco white paper on Retail Analytics. By filtering new and repeat visitors, we can understand your shopper’s loyalty – but when we bring together this data with point of sale data, it helps us to understand conversion. When we correlate this with marketing campaigns, it helps you get a sense of your store’s and campaign’s effectiveness.
Dwell Time: This is the time that your shoppers are spending in the store and in different areas of the store. It highlights the engagement of shoppers with your products and displays. For example, this metric can be used to understand products that are getting more attention from your shoppers, or can be used to determine more advanced metrics, such as balk rates and predicted wait times.
Demographics: This is the breakdown of segments among your shoppers. The granularity of this data can vary and can provide insights for customer segmentation and the ever changing dynamics of your shoppers, helping you to match shopper preferences and targeted promotions.
While there are no questions about the value of these data to the retailers, achieving it is currently a challenge due to the combination of technologies and sensors required to capture them precisely, effectively, and economically.
The Cisco Connected Analytics for Retail solution focuses on making this journey easier for retailers to capture the data and derive insights. Leveraging Wi-Fi, video, social, PoS, and other sensor data, and bringing together the power of real-time edge analytics, the solution provides retailers a 3D view of their shoppers.
If you are attending Cisco Live 2015 at San Diego, come by to check out the Connected Analytics for Retail solution demo in the World of Solutions pavilion. I look forward to seeing you there!
Tags: analytics, Cisco, CiscoLive 2015, dwell, Internet of Everything, IoE, Rajesh Vargheese, retail, shopper, store, traffic
With the growing influx of new mobile devices, connected things, bandwidth intensive applications and more data, the network is more relevant to business success than ever before. Back in June of 2012, Cisco saw that we needed to move away from multiple network systems loosely linked together to an agile and simple infrastructure, streamlined policy and centralized management would be needed to support new business demands. We called it Cisco Unified Access and we aligned the solution to three pillars: One Network, One Policy and One Management.
For the last few years, we have focused on delivering new products and functionality under this Unified Access model. Below is a timeline of products released as part of the Unified Access framework. Cisco lead the way in delivering gigabit 802.11ac Wi-Fi., converged wireless control in access switches and through the acquisition of Meraki – a complete cloud-managed network solution.
The timeline above doesn’t represent every feature and function we have delivered, but it shows Cisco’s commitment to this Unified Access model, both from a cloud-managed and on-premise solution perspective.
Today, Cisco is announcing a number of new products and new functionality to existing products that will help mobilize the workforce, secure the business and increase IT agility. The announcement includes the following: Read More »
Tags: #80211ac, 11ac, 802.11ac, access, access point, Agile, agility, Aironet, anyconnect, AP, App, application, asr, bandwidth, business, byod, Cisco, compliance, converge, converged, Converged Access, data, device, emm, employee, Enterprise, experience, feature, foundation, function, gigabit, Guest, guest access, HD, HDX, high density, identity, indoor, infrastructure, interop, ISE, ISR, IT, LAN, lifecycle, Manage, management, MDM, meraki, mobile, mobility, model, network, operation, outdoor, policy, portfolio, prime, Prime Infrastructure, product, secure, security, services, simple, simplify, system, System Manager, technology, traffic, unified access, vpn, WAN, wi-fi, wifi, wired, wireless, wlan, workforce
It’s always been important to remote workers to have a solution that provides both secure connectivity to their corporate network and simple user experience.With the recent Summer Blockbuster release of the Cisco Wireless Release 8.0, using the OfficeExtend 600 Series Access Points (OEAP-600) just got better. Here are a few of the enhancements that come to OEAP-600 with Release 8.0:
- Firewall for personal networking – Provides port/application protection for personal network traffic that can be controlled by the end user. While the corporate firewall is protecting your corporate data traffic, you now have the capability to make your personal network traffic more secure also with this feature.
- Split-tunnel for Internet traffic – Enables corporate clients to reach the Internet directly through the WAN instead of tunneling the data traffic through the corporate network. Provides the IT administrator the flexibility to configure the level of split-tunnel capability needed for their network. Together with the existing Split-tunnel for Printer feature the OEAP-600 provides maximum flexibility for printing and managing data traffic between the remote & corporate office.
- QOS Enhancements for Voice traffic – Assigns high priority for voice packets for remote workers using the OEAP-600 and a VOIP solution in their home or remote office to enhance the remote workers voice call experience. Read More »
Tags: access point, admin, administrator, business, call, Cisco, client, connection, corporate, data, employee, End User, enhancement, experience, firewall, flex-work, flexible, internet, ip, IT, Manage, network, office, OfficeExtend, phone, QoS, quality, release 8.0, remote, remote worker, secure, security, services, solution, split-tunnel, telephony, teleworker, traffic, Voice, voice packets, vpn, WAN, wi-fi, wifi, wireless, WLC, workforce
If you are a professional photographer or even an amateur like me, you want to have ready access to various control dials on your camera to capture the moment perfectly. Professional cameras provide high level of control to get the best outcome. But there are times when you want to put the camera and the lens in Auto mode or wish that the camera could automate some decisions that make your workflow easier.
Likewise, Cisco Wireless LAN products provides the level of quality, functionality and control that is unmatched and hands-down the best enterprise wireless networking portfolio in the industry. But there are scenarios where it is preferable to expedite wireless configuration with best practices automatically enabled and easy access to data to simplify monitoring and troubleshooting workflow. For example, a small business owner manages his own network or in a K-12 a librarian acting like a part-time IT administrator. This not only provides operational efficiencies for the IT organization but also improves end-user and partner experience.
Cisco WLAN Express Setup is an attempt in this direction. It is now available on 2500 Series Controller (CT2504) starting with software release 220.127.116.11.
It includes three components
- Easy-to-use setup wizard: This eliminates the need for console cable and command line setup. Instead, 3-step web-wizard is used to quickly boot strap a Controller and configure employee and Guest WLAN out of the box.
Read More »
Tags: 11ac, 802.11ac, access point, aireOS, analytics, App, application, AVC, best-in-class, Bonjour, cellular, chromecast, Cisco, cmx, configuration, connection, control, controller, data, device, Express, LAN, mag on ap, mobile, mobility, network, networking, optimized roaming, policies, protocol, release, rx-sop, setup, software, Speed, technology, traffic, users, visibility, VLAN, vni, wi-fi, wifi, wired, wireless, wlan, WLC
Cisco Wireless Release 8.0 is now available: Product Bulletin
The Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018 revealed some stunning trends with growth projections that are sure to have a dramatic impact on wireless networks worldwide.
In 2013, globally, there were nearly 22 million wearable devices generating 1.7 petabytes of monthly traffic. There were about 7 billion mobile-ready devices and connections with mobile network connection speeds that have more than doubled, to 1.4Mbps up from 526 Kbps in 2012.
By 2018, there will be more than 10 billion mobile-ready devices and connections. The average mobile connection speed will nearly double, from 1.4 Mbps in 2013 to 2.5 Mbps and over 4.9 billion devices will be IPv6-capable. There will be more traffic offloaded from cellular networks (on to Wi-Fi) than remain on cellular networks.
Read More »
Tags: 11ac, 802.11ac, access point, aireOS, analytics, App, application, AVC, Bonjour, cellular, chromecast, Cisco, cmx, connection, control, controller, data, device, fastlocate, HDX, IPv6, LAN, lbs, location, mag on ap, mbps, mobile, mobility, multicast, network, networking, optimized roaming, Packet, patterns, pmipv6, policies, Presence, protocol, q-in-q, q-in-q tagging, release, rx-sop, software, Speed, technology, traffic, users, visibility, VLAN, vni, wi-fi, wifi, wired, wireless, wlan, WLC