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Capturing B2B Audiences on Valentine’s Day Using #RealTimeMarketing

February 20, 2013 at 6:00 am PST

On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time you made it to the market after work. Frankly the last thing on my mind was the possibilities enabled when we connect people, processes, data and things, also known as the Internet of Everything (#IoE).

Valentine

This Valentine’s Day, Cisco’s Social Media Marketing team leveraged a broadly engaging topic that very few people would associate with the Internet of Everything through real-time marketing. Read More »

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Cisco Sizzle – January Edition

Cisco_Sizzle_FinalWelcome to the Cisco Sizzle! Each month, we’ll be rounding up the best of the best from across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want to see again, all in one place.

Let’s take our first look into the Cisco vault …

16 Years and Counting
What makes your company great to work for? For the 16th year in a row (yes, 16 years in a row!), Cisco is on Fortune’s “Best Companies to Work For” list!

Today: The Internet of Things
Dave Evans introduces the Internet of Things (IoT) through an infographic that represents the increase of “things” connected to the Internet.

Tomorrow: The Internet of Everything
Dave Evans takes a look into the Internet of Everything (IoE), which brings together people, process, data, and things to make networked connections more relevant and valuable than ever before.

Connecting the Unconnected
Remember the days of dial-up? Cisco VP Marie Hattar looks at the evolution of the Internet and how Cisco technologies are fueling the transition from IoT to IoE.

Tomorrow Starts Here
Cisco is waking up the world. Explore how IoE will change the way we work, live, play and learn:

World Economic Forum: Pushing Innovation
Last month, Cisco CEO John Chambers participated in a World Economic Forum roundtable discussion hosted and moderated by TIME. In his words, “if you don’t take risks and don’t push innovation, you will get left behind very quickly.”

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The Internet of Everything Has Begun

IoE is Here

When most people think of their early experiences with the internet, the memory comes with a sound: the scratchy noise of a dial-up modem.

What a long way we’ve come. We have gone from clumsy desktop computing to a world of mobile computing with smartphones, laptops, and tablets. Businesses can interact with customers real-time through video chats and CEOs can talk to shareholders from 20,000 feet in the air. As the capabilities of devices increase, the Internet of Things will quickly evolve into the Internet of Everything (IoE). And Cisco technology is fueling that transition, playing a big role in connecting the unconnected. Read More »

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A Drop of Water Begins a Chain Reaction [Infographic] #TomorrowStartsHere

A drop of water.

It’s not something we spend a lot of time thinking about.

A single drop by itself is not that significant. Yet, when combined with millions or even billions of other drops, it can change the face of our planet.

A drop of water is a great metaphor for the Internet of Everything. Like a single drop of water, a single person, bit of data, or thing connected with billions of other people, data, and things can also shape the face of our planet.

One tiny drop of water begins a chain reaction that causes a big result. Sensors talk to networks that talk to traffic grids that talk to energy systems -- all working in concert to solve problems.

This is not limited to a drop of water: Read More »

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Extra! Extra! New Cisco Brand Launches Today—Get the Details Here

December 10, 2012 at 8:47 am PST

Turn on the TV. Open a newspaper. Jump on the Internet. Today Cisco is launching its new brand—and it’s happening around the world. Look for us in print ads, commercials, and online banners.

But don’t just look. Get involved.

This is the biggest brand update Cisco has experienced in a very long time. And it’s all designed to help elevate the conversation with our customers to the “Internet of Everything.” This is a huge transition occurring in the market now, where we bring together people, process, data, and things to make connectivity more relevant and valuable than ever before.

How can you get involved?  Starting now, leverage the power of the new campaign as you talk with customers.

You can begin by sharing that today more than 99 percent of things in the physical world are unconnected. But that’s about to change. Amazing things will happen and amazing experiences will be created because of the Internet of Everything.

But what’s our role? What’s your role? That’s easy. Only Cisco, along with its partners, can connect the unconnected with an open standard, integrated architecture from the cloud to end devices. In fact, the network plays a critical role in the Internet of Everything. It must provide an intelligent, manageable, secure infrastructure that can scale to support billions—that’s right, billions—of context-aware devices.

Our overall Cisco Brand message is: Read More »

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