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How to Start Freelancing; Free WebEx Event Provides Advice

Laura Spencer writes an interesting blog today, 10 of the Most Surprising Things about Freelancing. I think at some point, everyone has the fantasy of breaking free of the corporate hamster wheel and going out on their own. Especially if you have a skill set that can be easily transferred to different situations.

Freelancing is 100% risk. You are responsible for selling your skills and building a client base. You almost never turn down work because you never know when the next assignment will come along. It’s risky and it’s true what Laura says, you really don’t get “personal days” unless you do some careful planning.

But what if you aren’t ready to jump into freelancing 100% of the time?

There are ways you can put your foot in the water and see if you have Read More »

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Is Meeting a Dirty Word? Research Says it Can Be [infographic]

If you hate meetings, you are not alone. In a recent study conducted by Cisco WebEx, we found 9 out of 10 workers would prefer to interact in any other way than attend a meeting, yet we spend more time in meetings than any other form of interaction (click Read More to see the infographic). Read More »

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Social Media Spotlight: The Importance of SEO

September 20, 2011 at 4:26 pm PST

Whether your customers are searching on the web for someone to provide a UCS solution, a FlexPod, or cloud services, how do they find you? If they perform a Google search, do you think they will visit your site, if it shows up on the 10th page of search results?

Chances are that won’t happen--your potential customers will likely click the first or second link they find. So here’s the big question: How do you assure that your site appears in the first page of results?

Why, with magic and fairy dust, of course! Okay, okay…actually, using search engine optimization, or SEO (and some magic, too.)

What is SEO?

SEO is defined as the process of improving the visibility of a website or a web page in search engines. The higher and more often your site appears in search results, the more traffic your site will get.

To better explain the concept, the site Searchengineland has a great video that offers an easy way to understand SEO and complex search algorithyms. (They also feature the periodic table of search engine elements on their site.)

There are literally thousands of books bursting with SEO tips, websites and blogs dedicated to only that topic, and a veritable plethora of experts. Keep reading for four actionable SEO tips you can take advantage of today, as well as a list of resources that  you can use. Read More »

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7 Social Media Tips, Tricks and Stories from Silicon Valley Practitioners

June 30, 2011 at 6:00 am PST

According to Mashable, today is Social Media Day. Whether or not you think that social media should have its own day (#smday), a group of us, Silicon Valley practitioners thought we’d have some fun today anyway…social media style. We created 2 videos to celebrate the lessons we have learned over the years and remind ourselves of the effects social media has had on our lives….so far. I say “so far” because there’s more to come. If you’re new to social media, we hope you’ll walk away with some good conversation starters. If you’ve been doing this for a while, we hope to put a smile on your face – maybe because you recognize your own advice or maybe because you have a similar story.

Watch this video for some great social tips from Read More »

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Social Media Spotlight: Six Must-Follow Rules for Minding Your Twitter Manners

If you’re an active Twitter user, then you know that working within the confines of Twitter’s restrictive character limit can be tough—what’s the best way to cram in a catchy message, a link, and a few important hashtags without exceeding 140 characters?

I know I’ve struggled to write catchy tweets—sometimes I feel proud of my messages, other times, I feel like they just enter the Twitter stream only to be completely ignored. So I set out to get some advice, and turned to our resident expert, Alex Krasne, for her tips.

Alex is a veritable Twitter expert, having used the service for years, both for personal use as well as through @Cisco_Channels. She offered me some advice on how to get the most out of Twitter, and how to tweet effectively to reach your ideal audience.

In addition to her tips, Alex has advice on how to mind your Twitter manners. Watch her video to see what you need to know to maintain and grow, rather than alienate your followers.

So what do you need to know to use Twitter effectively? Here’s what Alex recommends.

Read More »

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