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Digital Transformation in the Oil & Gas Industry: “Drill, Data, Drill!”

“Drill, baby, drill” makes for an easy mantra when it comes to energy exploration, but the oil and gas (O&G) industry moved past simply drilling long ago with the introduction of digital information processing. For example, integrated production modeling was introduced in the 1970s. With the recent turmoil in the energy industry, the stakes are even higher for O&G companies to work smarter and more efficiently. Forward-looking businesses are making the transition to true digital transformation, which requires the adoption of the Internet of Everything (IoE)—the networked connection of people, process, data, and things—throughout the entire O&G value chain. According to a recent Cisco study, of these four IoE elements, essential “data” is the component most in demand—and the element that needs the most improvement.

Survey respondents identified “data” as the area of IoE they need to improve most to drive insight and value.

Survey respondents identified “data” as the area of IoE they need to improve most to drive insight and value.

However, in many cases it’s not data that’s lacking; O&G firms are awash in data generated by sensors and machines spread throughout their far-flung operations. The struggle comes in capturing real-time operating data closest to the point it’s created, analyzing it in real-time and applying the results to improve functional and business capabilities. To capitalize on the wide range of data IoE generates, O&G firms must overcome three key challenges:

  • Automating the collection of data
  • Integrating data from multiple—and often far-flung—sources
  • Analyzing data to effectively identify actionable insights

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At the Center of the Digital Vortex: Chaos, Disruption, and Opportunity

The only thing that remains constant is change.

It’s an old adage. While it has always been true, it’s especially relevant now. Today’s pace of technology change is akin to a vortex, relentlessly and chaotically sweeping everything into its spiral path, demanding digitization. As with a real vortex, the force of this change is too strong to ignore and those objects (or business models) that fail to adapt will break apart and fall away.

Indeed, digital disruption has the potential to overturn incumbents and reshape markets faster than perhaps any force in history. Organizations that do not drive their own digital business transformation will be left behind. Those that do will be pulled toward a “digital center” in which business models, offerings, and value chains are digitized driving new revenue streams and substantive business outcomes.

Developing New Business Models for the Digital Age from Cisco Business Insights

 

The driver behind this pace of disruption is the Internet of Everything (IoE), the networked connection of people, process, data, and things. Cisco projects these connections to surge from 15 billion today to some 50 billion by the end of the decade. IoE is sowing disruption, certainly — but it is a force for disruption and creation. With a total Value at Stake of $19 trillion from 2013 to 2022, IoE represents a profound market transition — and opportunity.

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Disrupt or Be Disrupted: Industrial Internet of Everything at Cisco Live

I just returned from Cisco Live and the vibe was incredible. We had over 25,000 customers attend this event and additional partners and Cisco employees that pretty much took over San Diego. I had the pleasure of spending most of my time in the Connected Factory Experience Manufacturing vignette, as part of the industry stories in the World of Solutions part of the conference. This was truly the biggest business area in a key vertical for Cisco. During this time frame, I was able to speak with about 200 customers and the resounding feedback was that we are spot on with IoT, IoE and Business Outcomes. We had demonstrations in the World of Solutions that revolved around industrial use cases including security and analytics.

In customer meetings, manufacturers were looking for guidance on where to start with the Internet of Everything and Industrial IoT. In fact, John Chambers’ farewell keynote which focused on the messages of ‘Disrupt your industry or be disrupted’ resonated well with attendees. There was a strong, consistent theme of change, disruption, connecting your company and connecting your world as well as how Cisco can help. I also felt more of a sense of urgency for network and IT managers and professionals to be more engaged with the lines of business. Everyone understands that being more creative, disruptive and closer to the business positions IT to be integral to meeting industrial imperatives.

We have been working with quite a few customers to start their IoT journey. Despite IoT being a relatively recent trend, we have been working with a very innovative food manufacturing company in the Midwest who is embarking on a new facility and wanted to build the “factory of the future” or “digital Factory” and fully embraced Cisco to help them down this journey. While it is a bit easier with a green field or brand new factory, there are still issues with identification and starting pilot projects. Read More »

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Mitigating Security Threats in Manufacturing with Cisco’s Connected Factory

Today’s manufacturing industry faces an aging industrial machinery infrastructure that presents huge security challenges poised for continued growth in the coming months and years. Increasingly, manufacturers are beginning to view data security as a top barrier to realizing the value of the Internet of Everything (IoE). In fact, the steady growth of the IoE is creating efficiencies and cost savings across the entire value chain, presenting a $3.9 trillion value opportunity for manufacturers. However, this exponential growth of connections and integration between people, processes, data, and things also presents added security risks and threats that are often complex and multifaceted.

Here are a few of the implications and impacts of security breaches for manufacturers:

  • Theft or Loss of proprietary or confidential information and intellectual property
  • Downtime in factories and lost productivity – potentially very severe
  • Violation of regulatory requirements
  • Loss of public confidence and brand
  • Economic loss
  • Impact on national security

According to Symantec, the manufacturing business sector was the most targeted in 2013, accounting for 24% of all targeted attacks. Of those attacks, industrial networks topped the list of systems most vulnerable to cybersecurity issues. Additionally, the number of attacks on industrial supervisory control and data acquisition (SCADA) systems doubled from 2013 to 2014. Unfortunately for manufacturers, 91% of breaches took just hours or less to perpetrate, yet more than 60% of attacks took months – or even years – to detect. This considerable gap gives cyber attackers plenty of opportunities to access a manufacturer’s trade secrets and sensitive production data.

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Digital Disruption for Life Sciences: Rx for Transformation

Co-authored with Ibrahim Khalid

According to a recent BMI study, R&D investments in Pharmaceuticals, places Life Sciences as a leader on the list of global ‘outperforming industries’. This may not be a surprise considering the confluence of factors from the global aging populations to the shift to value and outcomes as well as a highly politicized healthcare marketplace. In addition, the consumerization of health care is driving growth in multi-channel marketing and more social media and digital engagements.

This new frontier is truly the ‘digital disruption’ in this industry that is shaking up even the stodgiest companies. We are seeing renewed drive for innovation and investments in conversations with leading biotechnology, pharmaceuticals, and medical device companies. Meanwhile, according to Gartner Group, today, “leading life science companies are increasing focus by establishing organizational entities that focus on digital innovation.” What is the prescription for tackling this new frontier? Rapid digital transformation enabled by Internet of Everything (IoE).

At the recent Generis BioManufacturing Summit, stakeholders across Life Sciences functional areas were seeking a greater technological edge to drive a competitive advantage. Randal Kenworthy presented on the topic of the Internet of Everything (IoE) and its impact on the Life Sciences industry, including use cases across the value chain from R&D to Connected Care. There was resounding agreement as we discussed the business drivers, which cluster around some common themes including:

  • How to accelerate research, lowering risks and improving health outcomes through precision medicine
  • How to better leverage information from new connected data sources with analytics.
  • The best practices around creating smart connected factories by enabling manufacturers to increase compliance, reduce cost and increase operation excellence with IoE
  • Steps to create a connected supply chain to increase visibility, traceability and compliance

In discussing case studies on improving patient health through Connected Care, we were struck by how exciting developments in virtual collaboration, data virtualization, medical grade networks and more can enable breakthrough innovations. A great example of that IoE innovation came from Jeremy Frank of Proteus Digital Health. Dr. Frank did a live demo of the digitization of health care by swallowing their sensor enabled pill that began displaying some of his health metrics live (over the Cisco network).

Life Sciences 6.16 Blog

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