The Business Outcomes Contest is designed to recognize, promote and award the innovative work being done by Cisco solution partners to transform businesses and industries. There were over 70 submissions and only a handful won, judged in terms of the innovation process, the problem solved and the technology used.
Specifically, Librestream won (see press release) for their joint project at premium appliance manufacturer Sub-Zero. This was a compelling product development and remote collaboration story – more details here in Chet Namboodri’s blog , “Sub-Zero Innovates with the Internet of Everything” as well as the case study page. The Librestream solution, working on top of the Cisco network, enabled Sub-Zero to meet an aggressive product rollout of over 60 new models across its refrigeration and cooking (under the WOLF brand name) lines to meet its strategic goals. Take a look at the video below where Librestream Chief Operating Officer Jereme Pitts describes the project:
A few weeks ago when we announced the Cisco APIC Enterprise Module, in response to a post by Cisco VP Jeff Reed, David had quite a lengthy comment to which I’d like to respond. His specific question (within the full comment) was:
Do you see an upside for more value-added offerings — beyond the current anticipated cost-savings debate about the promise of SDN/NFV technologies?
First, thank you David for your questions. In short, Yes. At Cisco we see a lot of value in offering services to our Enterprise customers and also to our partners who offer managed services to their customers. Let me expand on this.
Cisco is fully aware of the emerging market segments with the still nascent SDN technology adoption. As you say, larger telcos and cloud service providers are looking at SDN/NFV with open hardware assessments and are more interested in scaling their deployments of multi-tenancy architectures. Whereas small and medium sized enterprises are evaluating SDN with a more application-centric approach. The main concern, given their modest investment infrastructure, (compared to the telcos and cloud service providers) is about having agile IT that can respond quickly to their business needs. Read More »
How time flies: Cisco and Intel are celebrating their one-year partnership anniversary of Unleashing IT with the launch of the all new, Spring 2013 edition. Available online and in print, this latest installment is once again packed with thought-leadership content and company profiles.
Over the past year, Unleashing IT has uncovered and shared many IT best practices. The industries represented through the company profiles featured are extremely diverse, as are their solutions and deployment strategies.
But there is a common thread – they are all are leveraging data center technology to advance, accelerate and streamline their business, enter new markets, all while achieving substantial cost savings. From education to healthcare to utility companies, innovation in the data center is driving their success – and allowing them to keep up with demands of the business.
Perhaps you will find inspiration from these profiles, sparking new ideas – and allowing you unleash the full potential of IT for your business.
Jeanette Gibson (@JeanetteG), Mark Chandler (@ChandlerCisco), Sheila Jordan (@CiscoSheila), and Lance Perry (@lanceperrycisco)
Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking place in June, we have a robust Social Media for Savvy Marketers Conference coming up on April 18th and 19th. It’s free and available both in-person and online. Join us, registration is still open! And follow #ciscosmt and #socialsavvy for more details.
From behind the scenes, we had a feeling this chat session would be eye-opening and would really open the door to having more transparent social media conversations in the future. It was enlightening to see the level of candid insights, personal experiences, and fresh perspectives shared by @JeanetteG@ChandlerCisco@CiscoSheila and @lanceperrycisco.
For those that viewed the broadcast and/or participated in the social conversation, what did you think of it? And were there any “ah ha” moments you walked away with afterwards?
Social media gives executives a new way of conducting business, building reputations, and developing stronger relationships by accessing real-time feedback, receiving validation, and uncovering new ideas.
It’s important to keep in mind the value of internal and external social media channels and opportunities; creating internal opportunities to build communities and collaborate in new ways may take time to adopt, but will enable companies to move forward more efficiently and effectively.
Learning about social media and the ways to leverage it, help executives to not only keep up with trends, but to stay relevant with different generations.
Setting goals upfront and really understanding the purpose around using social media, specifically for an executive and for the company, will go a long way at being successful in leveraging it.
Social media can be a powerful channel for direct access, both by executives/companies and also by customers and other audience members.
It’s important for executives to show their personalities, projecting something about themselves and being authentic.
Embracing internal social media tools is a journey across the organization; understand that it’s dependent on changing behaviors–some will gravitate quickly, while others may take longer to adopt.
Here are some quotes I especially liked from the panelists:
From @lanceperrycisco: “The world is flat thanks to social media (not really of course), but it is an equalizer where we see contributions from everyone.”
From @CiscoSheila: “Mobile first! The combination of mobile and social is what helps us stay connected and provides executives with quick and immediate responses.”
From @lanceperrycisco: “leaders don’t give the message, they are the message. Use the capabilities and the team will too. Those that don’t use them, do not have a strong social media presence.”
From @CiscoSheila: “Thought leadership comes from all levels of the company. With the rate of change in business, everyone is still figuring it out; use your whole network and help accelerate thinking.”
From @ChandlerCisco: “[Internal] social media becomes ‘the’ mode of communication, the only way to communicate. Get people involved, even using incentives at the beginning if needed.”
For those that could not make it, it’s definitely a must-see. Between all of the points of view, experiences, and roles, it really gave a good insiders’ view of what executives think about social media. We would love to hear your feedback regarding the session and potential topics you would like to hear more about and participate in as we move forward. I look forward to reading your comments!
Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them.
Sheila Jordan, Cisco Senior Vice President, IT Communications and Collaboration
My own experience with social media has evolved – initially by watching my teenage children use it to communicate, share photos, and catch up on the big news event of the day – and by watching others. For me, I find it easier to separately my personal and work life by using Facebook solely for family and friends, and Twitter and blogging for business topics.
Twitter is a fantastic way to reach a very broad audience. There are now four generations of people in the workforce and Twitter is a channel they all use!
And I really enjoy blogging because it allows me to express my opinions and points of view on IT topics that are top of mind with CIOs and IT leaders. I do many, many customer executive briefings and get input directly from customers and learn what’s most of interest and important to them. I use that information as an opportunity to express my and Cisco’s point of view on a variety of IT topics – collaboration, mobility, cloud and social.
So for those of you who need some encouragement, here are my top 10 tips for executive social media:
Be relevant – be timely. It’s most important to get your point across while the topic is hot – if you tinker endlessly with your message, you’ll have missed the moment.
Be provocative – use analytics and data points to back up your theories. Don’t be afraid to express your point of view.
Use social media as a channel to message your organization and teams’ work and as a form of recognition. Colleagues will enjoy following you so use this channel as a way to express your appreciation!
Show thought leadership (provide value)
Use as an ongoing opportunity to connect with others – your peers, influencers and colleagues inside and outside your company
Let’s Chat! #CiscoSMT Social Media Training Series: Executive View on Social Media Experiences
Listen to feedback and responses – have you resonated with your audience? This is a way to instantly get feedback. And don’t worry about responding to each and every comment; not everyone expects you to reply and when you do they are pleasantly surprised!
Don’t spam. Enough said.
Personalize your social media – offer insights to how you think. Be authentic and human. If you’re asked to re-tweet a company message, be sure it reflects your own thinking.
Don’t be afraid to be an expert!
Have fun. Go for it – it’s a new medium and we are all still learning; don’t be shy!