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SCTE 2010: What to See from Cisco

The third wave of video is off-the-hook at this week’s SCTE Cable-Tec Expo in New Orleans. Brief refresher: Wave 1 was linear TV, both analog and digital. Wave 2 was a shift of video onto switched IP networks. Wave 3 is the chapter unfolding right before our other IP-connectible screens - tablets, laptops, PCs, smartphones - that are ready to receive and display video. It brings with it a way to launch new services much quicker than in the past.

We’ve been focused on this third wave of video for what seems like forever, but let’s call it four or five years. Ever since we contributed to the third chapter of the DOCSIS cable modem specification. We’re big believers, given our blended heritage as analog and television pioneers, from our Scientific-Atlanta roots, and as Internet pioneers, from our Cisco roots.

We’re also big believers in giving our people credit where credit is due, which is why it is such a honor to be a part of SCTE icon Ron Hranac’s rise to the Hall of Fame this year. Go Ron go! We’re with you all the way, and very grateful that you’re on our team!

Here’s what we’re eager to show you in our booth at the Expo (#553):

  • Our plans and technologies to support Video over DOCSIS, which we call “VDOC”
  • 3DTV set-tops that will ease the hiccups associated with early-model (pre-HDMI 1.4) 3DTVs
  • Our work on “TV Everywhere,” helping your subscribers get all the TV they want, on any of their screens, no matter where they are
  • Mobility services, commercial services for small and medium businesses, and the Cisco Interactive Showcase
  • Our ongoing and expanding efforts to reduce carbon footprint, in the SCTE Green Pavilion – set-tops, access/transport products, and our Cisco TelePresence videoconferencing efforts

Outside of the booth, you’ll also be able to catch up with our technologists and researchers during the conference. Read More »

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