Cisco Blogs


Cisco Blog > Collaboration

Why the “Social Employee” is Inevitable

November 25, 2013 at 8:30 am PST

I’m always astounded by two facts:  first, how few employees feel engaged with their organizations; and second, the number one reason people leave a job is their manager.   Ok, I’m astounded by one more fact:  75% of the companies on the Fortune 500 from 25 years ago aren’t on the list any more.

Said another way, a smaller percentage of managers are inspiring their employees to achieve greatness than those who aren’t – by a long shot.  It’s the tough reality.   That’s what makes The Social Employee by Cheryl Burgess and Mark Burgess such an interesting book to read.  (In open disclosure, my colleague Jeremy Hartman and I were asked to contribute a chapter on Cisco to the book.)

When I read how companies like Southwest Airlines, IBM and DOMO invest in social media to drive their employees to the priorities of the business, a light bulb when off in my head:  there is a galactic difference between alignment and engagement,

  • Alignment is driven by “what” you need to do;
  • Engagement is based more on understanding “why” something is important to do.

Unless you satisfy the “why” you won’t get to the “what” as fast or as effectively.  This is a mindset for Read More »

Tags: , , , ,