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Cisco’s “Connected Life Exchange” Blog Honored by BtoB for its Storytelling Techniques

March 22, 2012 at 12:04 pm PST

The Connected Life Exchange (CLE) Blog is not just another Cisco blog that talks about the company’s products and services. It’s a collection of stories, including a new documentary series, “The Network Effect,” that illustrates how service provider innovation of the “largest and most reliable machine on the planet”—the telecom network—drives economic development and improves quality of life, especially in developing regions.

A little more than a year old, this blog has one of the best visitor retention rates of all Cisco corporate blogs (as measured by ‘bounce rate,’ and ‘time on site’).  On March 20th, BtoB Magazine recognized the Connected Life Exchange at the Social Media Marketing Awards, remarking:    

“The whole package is refreshingly non-promotional and often fascinating. Cisco continues to innovate in the suddenly red-hot field of content marketing with an approach to thought leadership that emphasizes actual thinking.”

Watch this video highlighting The Network Effect to get a little taste of what this award-winning blog is all about:

So what’s the back story on CLE? Read More »

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A Network Built for Mom

When engineers set out to build the largest machine in the world, did they design the network’s capacity based on traditional product specifications, or was it driven by their mothers’ guilt?  In episode 3 of “The Network Effect” Steve Shepard shares some insight.

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