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The Power of the Text Message

Laura Walker Hudson, CEO Foundation, FrontlineSMSBy Laura Walker Hudson, Guest Columnist

FrontlineSMS grew out of a conviction that mobile could be a more powerful tool if it was made completely accessible to smaller teams and projects as a professional tool. Also known as text messaging, SMS is the most widespread digital communications platform to date and is still growing. The Cisco Visual Networking Index (VNI) Service Adoption Forecast predicts that 90% of global mobile subscribers will be using SMS by 2016, up from 74% in 2011.

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Does Text Messaging Negatively Impact Student Academic Success?

Across the education landscape, student text messaging is a bone of contention among teachers. It’s not an issue in the lower grades because most K-5 schools successfully ban cell phones during school hours. Where it’s a problem is within grades 6-12, when teachers realize it’s a losing battle to separate students from their phones for eight hours.

The overarching discussion among educators is texting’s utility in providing authentic experiences to students, the type that transfer learning from the classroom to real life. Today, I’ll focus on a piece of that: Does text messaging contribute to shortening student attention span or destroying their nascent writing ability.

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My BFF Router

The other day I took my one year old son on his first train ride. I knew that he would enjoy the short trip (just a couple of stops and back) and I wanted him to get the feeling of riding a train. While on the train I noticed a teenager text messaging on a phone.

I smiled to myself, thinking that here’s a teenager holding a Smartphone in hand on a train with a modern Wi-Fi enabled network with 3G coverage, and yet she’s still communicating via a 30 year old technology.

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Retail Lessons from Las Vegas Vacation Part 2 of 3 – Omni Channel

In My  Part 1 of the retail blog series about Las Vegas I wrote about the use of video in Las Vegas to enhance visitor experience in Las Vegas.  In this second blog I’d like to look at the some of the ways Las Vegas using omni channel to reach out across customers across multiple channels to drive loyalty and sales.

Use of Self Service machines

With the high traffic real estate in the casinos, I saw more vending machines than the usual cigarette and soda vending machines.  This one by u*tique at the Cosmopolitan hotel Las Vegas and features a lot of higher end gift items.  Unfortunately my photo did not do it justice but I found the following video

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