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3 Ways Santa’s Store Helpers are Making Shopping Easier this Holiday Season

Holiday shopping isn’t like it used to be. Retail sales associates – a.k.a Santa’s helpers – are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge.

Here are three ways the role of the sales associate is changing:

#1: The sales associate is now your product and inventory expert.

It’s shocking to think that today only 30% of employee time is spent on customer service. To allow sales associates to spend more time with customers and provide a better shopper experience, stores are asking associates to evolve from clerk to expert. In this new role, associates are providing more value to customers by saving them time and helping them make better decisions.

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Take the Chaos Out of Holiday Shopping and Increase Sales By 50%

‘Tis the season for bold and forward-thinking retailers to try new things! Excitement is building as many innovative retailers focus on areas to make the holiday shopping experience better for their customers.

Enhancing Retail Mobile Apps

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Some retailers are using mobile apps to help customers spend less time gathering deals and waiting in line, and more on finding the gifts their friends and family want:

  • Target makes it easy for parents to play Santa by enhancing their kids’ wish list app. This app includes new holiday games and a kid-friendly search function to add products in a “letter to Santa.” Parents then log into adult mode and respond to the letter, buy the presents directly, and share the list with relatives.
  • Kohl’s mobile app lets shoppers gather all their deals in one place by scanning gift cards, Kohl’s Cash, and Yes2You loyalty rewards into a mobile wallet. Customers also enjoy accelerated checkout in stores using Apple Pay.
  • Walmart’s mobile app lets customers build holiday wish lists by scanning items while shopping in stores, which can then be accessed by friends and family members using the app’s search feature. The app also directs consumers who order presents online to pickup locations in the store.

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Power of the Network in Innovation – A conversation with Tesco CIO Mike McNamara

In the world of retailing, innovation has always been part of the driving force to success.  Whether it is new store formats, new merchandise or new technologies,

Tesco, a leading global retailer, has been working with Cisco and Cisco IBSG to drive innovation in retail.  Recently Lisa Fretwell, Cisco IBSG senior director for retail wrote in her blog titled “Every Little Helps” – Cisco IBSG and Tesco about her experience working with Tesco on next generation network and collaboration.

In this video exempt from a recent Cisco roundtable titled “The Power of the Network in Innovation”, Paul Mountford, Cisco SVP Global Enterprise Markets and Mike McNamara, CIO of Tesco discusses the power of the network in innovation.

You can watch the complete roundtable with Tesco and Columbus Regional Airport Authority at the Cisco  Roundtable Replay web site.

Some of the key points from this roundtable from Tesco include:

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“Every Little Helps” – Cisco IBSG and Tesco

After working with Tesco for more than four years, I’ve learned that the company has a proven recipe for success: combine a strategy of unrelenting focus on customers with a mantra of better, simpler, cheaper—better for customers, simpler for employees, and cheaper for Tesco. The results speak for themselves. With operations in 14 countries, Tesco has become the world’s third-largest retailer by revenue, and second when measured by profits.  

 Tesco has a saying that it uses with customers—“Every little helps.” From the beginning, the Cisco® Internet Business Solutions Group (IBSG) has embraced this phrase to guide our work. This is an important reason for our success as we team with Tesco executives and employees, in conjunction with other Cisco groups and technology partners, to develop innovative strategies that help Tesco grow internationally, improve collaboration, and, of course, operate more efficiently.

IBSG has worked in lockstep with Tesco on their journey to become the world’s most innovative retailer…..

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The Network as an Innovation Engine: Join us for Customer Roundtable featuring Tesco & the Columbus Regional Airport Authority

We know that you’re always keen to hear from our customers. Tomorrow, Wednesday 15th June, Cisco will be hosting a live broadcast with Mike McNamara, CIO of Tesco, the world’s third largest retailer, and Shawn Prince and Aaron Hibbard, Senior IT Directors for the Columbus Regional Airport Authority, operator of three regional and international airports in Ohio.

The broadcast will be hosted by Cisco’s Paul Mountford, SVP of Global Enterprise Markets.

In addition from hearing from these customers on how they use their network as an innovation engine to drive their business, there will also be live Q&A. Please join us and submit your questions for the panel.

Broadcast Details
Date: Wednesday 15th June 2011
Time: 08.00 PT / 11.00 ET / 16.00 UK Time / 17.00 CET
Link: Please go here to register. If you cannot attend the live broadcast, a replay will be available via the same link within 48 hours of the event.

In addition, please join the online conversation on Twitter using the following hashtags: #engn  #Cisco

For any queries, please do not hesitate to get in touch.

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