If there’s one thing that service providers are familiar with, it’s change. There’s been nothing but change -- wave after wave of disruptive change -- from the industry deregulation of the 1980s, the convergence of voice, data, and video of the past couple of decades, to the current era of digital media, which devours SP capacity without contributing equivalent revenue. But if you see change as opportunity, the projections of overwhelming future video growth is the potential “mother lode.”
The challenge is finding ways to monetize video traffic. This can be done by breaking out of traditional mindsets and adopting a two-sided business model -- serving consumers as well as customers and business partners.
You may recall that when we launched the Connected Life Exchange blog we pointed our visitors to a unique microsite called the “Discovery of Data” — an interactive anthology of telecommunication innovation events and the related historical facts.
Today, you can visit and explore yet another fun and informative site. The topic is “The History and Future of TV” – society and technology have evolved and converged to create new video experiences. Those that are more social, mobile and personal.
While traveling this week I had the opportunity to read David Meerman Scott’s great new book, Real-Time Marketing, dealing with the new ways that marketers are engaging with their customers. It is a definite worthwhile read, full of examples of how the case studies highlighted there could be applied to our business…but what struck me was that TV isn’t really as much of a factor anymore as it used to be…
In industry journals, there has been an on-going debate about the extent of “cord-cutting,” the act of a consumer like you or me (also considered a subscriber by the service providers themselves) deciding to cancel their cable or IPTV service now that they can view a show via the internet, say from a service like iTunes or Hulu in the U.S. Conflicting statistics are being quoted left and right by different sides of the argument, which reminds me of Chris Brogan’s hilarious quote at a presentation I saw him give this Summer which, paraphrased, is “83.7 percent of all statistics are false.” Now I’m not saying one side or another is false but are likely just looking at the situation from different perspectives. Regardless of who’s right and what the extent really is, there is certainly some element of truth to it which means TV isn’t as much of a factor anymore as it used to be…
Personally, I wouldn’t want to get rid of my TV service. Without being able to get my Formula 1 fix or watching the Longhorn game (which in Austin is mandatory for citizenship), it would be like all the sacrifice but none of the grace of joining a monastery. But I have to admit that in my daily life, I am spending more time than ever with my tablet, PC, and phone…and as much as I love my TV, it isn’t really as much of a factor as it used to be… Read More »
Walter Cronkite once said that it was no miracle that men walked on the moon. The actual miracle, the news anchor believed, was that millions of people sat in their living rooms and watched it happen. Perhaps the real miracle was that television became a success at all, given all the tribulations that accompanied its upbringing – and continue today. Compared to the computer industry, where standards reign, the television industry is a mass of confusion.
Since its earliest experiments, television has captured the imagination of the public. But before it became a success, it was a legal and technological battleground. There were patent infringement lawsuits over who actually invented television. A battle over color television technology went all the way to the U.S. Supreme Court in the early 1950s. And even today, instead of one video format for traditional broadcast TV, the world uses three: NTSC, PAL, and SECAM.
On May 13, 2010, Cisco launched “What If Your TV Could…?”, a video contest asking consumers to submit creative ideas about what they wish their TV could do for an opportunity at $10,000.
The contest ended on July 13, 2010, and we have had over175 video submissions in response to Cisco’s question, “If your TV could do anything, what would you want it to do?” on Cisco’s contest website.
Around the globe, people tuned in to view the videos totaling a ground-breaking 5.9 million views on the submissions.
The winners of the $10,000 Grand Prize were announced via a special live Talk2Cisco broadcast via Ustream.tv. Nick and Zack Eagles, produced the winning video “Best Friend” focusing on the importance of television in a person’s life.