Cisco Blogs


Cisco Blog > The Platform

Cisco Cius and ūmi take Center Stage in Prime Time

Last week, Cisco solutions made a big splash across two of television’s hottest shows!

On Tuesday, May 3rd, the main characters on the hit CBS show, NCIS: LA, used the Cisco Cius tablet to help catch the bad guy and solve the case! Using the Cius across multiple scenes, main show characters Sam, Callen, Eric, and Nell use the device for a live video session while docked to analyze clues in the lab, then go mobile with the Cius to continue the video conversation and deliver proof of the crime. If you missed last night’s heart pounding episode, check out a short clip to see the Cius in action: http://videolounge.cisco.com/video/04853b-cius-helps-solve-ncis-la-case/.

This Mother’s Day, May 8th, viewers were be able to see how ūmi, Cisco’s Home TelePresence solution, is allowing people to be together from anywhere. We’re excited to announce that Cisco was a proud participant in Sunday’s episode of Extreme Makeover: Home Edition on ABC.  We teamed up with ABC’s Extreme Makeover: Home Edition to help the Prewitt-Brewer family stay connected with their relatives across the country. Click here to watch a clip from Sunday’s amazing episode: http://home.cisco.com/en-us/telepresence/umi/emhe

Showcasing Cisco products in television and film is an exciting way to demonstrate the powerful impact Cisco solutions can make on business and in the home. Whether you are fighting crime or connecting with your long-distance family on our ever-growing Human Network, Cisco is truly changing the way people work, live, play and learn.

Check out the videos, share your thoughts and let us know what you think!

Tags: , , , , , , , , , , ,

Video Streaming: How it’s Transforming Entertainment

By Howard Baldwin, Contributing Columnist

The ultimate cultural vision of video streaming was laid out in an iconic Qwest TV commercial from 1999. In it, a man wanders into a dusty, remote motel asking about room amenities. It’s not promising. The bored young lady behind the desk recites in an apathetic tone that the beds are all king-size, and the only breakfast offered is donuts and coffee.

But when the man asks about entertainment, that’s a little different. In the same monotone, the girl answers, “All rooms have every movie ever made in every language any time day or night.” It’s taken a while — probably longer than the technoptomists among us expected — but we’re getting closer to that vision.

For one thing, according to a survey recently conducted by Goldman Sachs and reported by HedgeFundLive, 27 percent of Americans now stream TV shows and movies, up from 16 percent in 2010.

Read More »

Tags: , , , , ,

Cisco Simplicity Videos

A few weeks ago, at the 2011 Consumer Electronics Show, we introduced Videoscape – our vision and product portfolio for re-inventing television in a way that bridges broadcast, Pay TV, online, on-demand, social media, and communications.

What does that really mean? Check out this series of four shorts , created to add depth and context to the notion of television, re-invented. It’s all about what Videoscape can do for service providers, to dramatically improve how people consume television.

Read More »

Tags: , , , , , ,

Two Sides Are Better Than One

If there’s one thing that service providers are familiar with, it’s change. There’s been nothing but change -- wave after wave of disruptive change -- from the industry deregulation of the 1980s, the convergence of voice, data, and video of the past couple of decades, to the current era of digital media, which devours SP capacity without contributing equivalent revenue. But if you see change as opportunity, the projections of overwhelming future video growth is the potential “mother lode.”

The challenge is finding ways to monetize video traffic. This can be done by breaking out of traditional mindsets and adopting a two-sided business model -- serving consumers as well as customers and business partners.


Read More »

Tags: , , , , , , , , ,

The History and Future of Television

You may recall that when we launched the Connected Life Exchange blog we pointed our visitors to a unique microsite called the “Discovery of Data” — an interactive anthology of telecommunication innovation events and the related historical facts.

Today, you can visit and explore yet another fun and informative site. The topic is “The History and Future of TV” – society and technology have evolved and converged to create new video experiences. Those that are more social, mobile and personal.

Read More »

Tags: , , , , , ,