I am just back from attending the 2014 Consumer Electronics show in Las Vegas where I was meeting with customers and visiting the massive show floor. CES is an intriguing blend of extremes and contrasts: biggest and the smallest; connected and unconnected; wired and wireless; high tech – low tech. As personal and business technologies converge through the “consumerization of technology”, CES provides an exciting window into the current and future world of technology.
As with every show, there are things which are the same, more advanced or completely new from the previous year. The following are my personal observations and extrapolations from the show based on my conversations with customers, colleagues and walking the floor.
1. Internet of Everything – Not only are all things (machines, sensors, devices) being connected to the Internet but so are people and data, creating the Internet of Everything. IoE is a fitting overall theme for CES – everything at the show is connected to everything else. As Cisco CEO John Chambers stated in his keynote speech “IoE is bigger than anything that’s ever been done in high tech.”
2. New Next Generation TV… Again – You could be mistaken for thinking that CES is really the TV show. Televisions are everywhere and every company seems to produce one. Manufacturers are still promoting 3D television, but it has taken a back seat to the next big thing – spectacular ultra high-definition or 4K TVs – four times the resolution of typical HD TVs.
3. The World is Curved – Read More »
Tags: CES, Cisco, consumer electronics, devices, digital, future, IBSG, mobile, mobility, Service Provider, television
2013 was an incredible year, filled with both good times and bad times. It also proved to be a year for technology to become even more intertwined with our lives. As we move forward into the first month of the New Year, let us take a look at some of the top trends of 2013, and how they might fare this year: Read More »
Tags: 2013, 2014, Automotive, driverless car, Internet of Everything, IoE, New Year, tech trends, television, Wearables
By Joe Chow, Vice President and General Manager, Connected Devices Business Unit
Following Cisco’s 2Q FY ’13 earnings call last week, we received questions about our commitment to certain elements of our set-top box business. Comments were made that Cisco is walking away from low-margin deals. I would like to clear up any confusion surrounding those comments here.
Cisco remains committed to providing world-class managed customer premise equipment (CPE), which includes digital set-tops, intelligent media gateways and other devices. CPE is an integral part of Cisco’s end-to-end Videoscape TV services delivery platform. For emerging markets, CPE enables Cisco to offer a complete end-to-end solution for new customers as they launch and grow their digital platforms. For customers with more advanced video platforms and in more advanced video markets, CPE provides a key strategic advantage and opportunity for Cisco. Read More »
Tags: Service Provider, set top box, television, tv, video, videoscape
By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)
The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.
1. Channels Will Go Away
While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »
Tags: 3D printers, ad buying, advertising, branded entertainment, channels, Cisco, haptics, IBSG, interactive, marketing, multiscreen, on-demand, Personalization, product placement, Service Provider, targeted, television, user involvement, video
The future of television may well include holographic, multisensory experiences worthy of science fiction. But many other visionary predictions are closer to the horizon, if not already upon us. These are creating exciting opportunities, while forcing all players in the television value chain to adapt quickly.
Recently, I met via Cisco® TelePresence® with more than 50 journalists from 11 countries—all in Central and Eastern Europe—to discuss the future of television and its impact on these mostly emerging markets. I participated with two of my colleagues: Kate Griffin, from the Cisco Internet Business Solutions Group (IBSG) service provider practice; and Guillaume de Saint Marc, from Cisco’s service provider video technology group (SPVTG). The roundtable took place over two days and used a Cisco IBSG study, “The Future of Television: Sweeping Change at Breakneck Speed,” as a springboard for discussions that were lively and free-spirited. Read More »
Tags: advertising, Central Europe, Cisco, cloud, Eastern Europe, Emerging Markets, Fresco, future, IBSG, immersive, interactive, multiscreen, personalized, Service Provider, targeted, television, video, videoscape unity