I spent last Sunday in a cold, damp changing room with 15 other forty-something parents. We were attending the first day of our FA Level 1 Soccer Coaching course.
It was fascinating! Our instructor really brought to life a framework for coaching the young footballers that we volunteers look after every Saturday between August and June.
But then he dished out the homework! We were to work in teams to plan a training session that followed the FA framework. And we’ll be assessed on our work in a couple of weeks.
One of our first discussions was around how we would get together to develop our plan and divide up our responsibilities. Of course my immediate thought was to use Cisco Spark to set up a room to keep the conversation going.
I invited the other coaches simply via their email addresses. Very quickly we were up and running, exchanging ideas on what we would do, and which of us would lead each task.
But the collaboration didn’t stop there. Other Spark rooms have since popped up to share player appearance and performance stats, discuss team formations, write match reports and arrange transportation to and from fixtures. Read More »
Getting Value from Improving Internal Communications
In my previous post, I considered how better access to information can save time, reach many more people, and create a happier, more engaged workforce. All these benefits flow from improving your organization’s internal communications.
In-person meetings are effective, but with today’s increasing reliance on mobility, remote workers, and distributed teams, it can be prohibitively costly to bring teams together. Not just from travel costs, but lost productivity too.
We need more effective ways to collaborate.
86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures according to Clear Company HRM.
50% of business productivity is tied to effective collaboration, according to CEB.
Cisco generates $250 million (US) in travel savings per year using video
With globally dispersed teams, it’s not enough to rely on email and chats on video. Fast access to secure, collaborative video content across dispersed teams is paramount.
Video, audio, instant messaging, and clouds have come together to offer the right solution to enterprises. The ingredients for success are operational efficiency, employee effectiveness, and customer experiences. And all these need a focus on connecting people and technology.
You can realize substantial value if you do it right and eliminate the potential for miscommunication.
Sometimes when the essence of something is so eloquently captured, there’s no need to say it any differently. That’s how I felt when I read Gartner’s latest Magic Quadrant for Group Video Systems report. In it, we feel Gartner confirms Cisco’s position as an established leader in the group video systems market who offers “a clear and differentiated set of devices, with form factors now available for virtually any meeting space.”
I have a theory on how we achieved a “clear and differentiated” product set – by finding the sweet spot between feature innovation, beautiful design, ease of use and deployment, and cost effectiveness. Concurrently, we’ve enhanced our infrastructure to make multiparty conferencing easier and more affordable. And we’re continuing our work to enable video interoperability in the cloud, especially with Cisco Collaboration Meeting Rooms. These are the hallmarks of our current portfolio and instrumental in our ability to gain market traction in large-scale deployments.
But beyond strengthening our own competitive position, I believe our strategy – bringing to market video solutions at the right quality and value – helped to encourage video adoption and growth for the industry overall. As we reported last quarter (FYQ3), we saw a 60 percent year-over-year unit growth. This is in share gained and also market expansion. That’s great news for Cisco, but it also serves as a good bellwether for the video market as a whole. The appetite for visual communications is clearly growing, and that’s good news for everyone.
What we’re seeing in Gartner’s most recent report has also been validated to me over the past 18 months since we’ve refreshed our entire video endpoint portfolio. Customer feedback has been overwhelmingly positive about the design, capabilities and direction of our product portfolio. So, between these two points of validation, it feels really good to know we’re delivering products that are having a positive impact on the market.
Let me know how our video products have positively impacted your work life – especially in clear and differentiated ways.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
I’ve noticed that many business clichés have been invading my language. I’ve been trying to be proactive in curbing the habit. Needless to say, it’s not working. So instead of trying to cut back, at the end of the day I’ve decided to push the envelope and give 110% to using as many as possible in this post. My hope is that this moves the needle in creating my own behavioral paradigm shift.
Has it become cliché to be the “industry leader”? As an industry, we (marketing professionals) overuse the term “industry leading” to the point where it has probably become a rubber stamp. But I think it’s acceptable when credible independent sources do in fact recognize you as an industry leader.
To that end, IDC recently did just that. IDC named Cisco as a leader in the IDC MarketScape: Worldwide Unified Communications and Collaboration 2015 Vendor Assessment — for the second time in as many iterations of that report.
It’s important to understand that this kind of analysis is a moving target based on a constantly evolving view of the market. It requires us to open the Read More »
My grandmother, now eight years passed, used to tell the best stories about Vietnam. I remember one about my grandfather who wooed her with a popsicle on one of his early visits. In the incessant heat of a mid-1940s Hanoi summer, this was a feat of magnificent proportions.
But it would be rude to eat it in front of him, she thought. So she set the popsicle aside on a plate to save until after he leaves. When later she went to retrieve it, she would only find a small puddle and stick where her popsicle once was. Through tears, she chastised her siblings for coveting the gift from her beloved. Then someone explained the power of refrigeration to her, and that sealed the deal. She decided my grandfather was a man of the world and would make a suitable husband.
Ah, in the middle of Silicon Valley, there’s no greater love story than one aided by technology. So, I racked my brain to extract a good one for the amusement of my future grandchildren. Could the power of video collaboration be as heart wrenching as the power of refrigeration? Read More »