Over six years ago, I was asked to build and lead a Cisco team to incubate new emerging technologies that can generate $1 billion worth of revenue and enable Cisco to capture key market transitions, driving the network as a platform. Together, this entrepreneurial team investigated market trends and customer needs and quickly realized that video and more specifically video communications was going to be a game changer and transform forever the way people communicate and collaborate. I like to say: words convey meaning; a picture says a thousand words; but video says it all.
That was the start of a vision and idea called telepresence. It’s about delivering a video experience so intuitive, so lifelike and natural that it recreates an in-person experience. Today, TelePresence is a well established market category, in a multi-billion dollar market where Cisco owns over 50% market share. I feel honored and privileged to have been part of this journey with the Cisco team. We have accomplished a lot to be proud of and there is much more to dream and innovate.
I recently had a pleasure of working on the team to delivera Cisco technology showcase for retailers, with the requirements that it is accessible from multiple remote locations and allow large or small parties to have an immersive demonstration experience.
The result is the Retail BDOT (Business Demonstrations over TelePresence). Leveraging Cisco TelePresence technology, we connect visitors to a day in life of a retailer made possible with Cisco technology.
Some of the questions the demonstrations are designed to address include:
Back in July, I wrote about the federal government’s General Services Administration’s (GSA) plan to install 15 telepresence centers in federal buildings around the country. Well, I’m excited to report those sites are up and running!
Outfitted with Cisco TelePresence, the sites allow federal employees to conduct face-to-face, real time meetings with colleagues in faraway locations without incurring any travel expenses. Participants can share electronic documents and presentations, discuss strategy, and look each other in the eye across the virtual table. TheGSA sites are open to employees from agencies that register to use the telepresence system.
As Cisco recognizes its five year anniversary in telepresence, Cisco’s Vice President of TelePresence and Emerging Technologies, David Hsieh, reflects on the changes he has seen in the market and how technology has evolved. David also delves into the question “Why video and why now?” Watch David’s interview to hear more about the trends impacting the future of TelePresence and what’s next for Cisco.
Be sure to register for our live webcast on October 25 at 9:00 a.m. PT, where you’ll hear the latest Cisco TelePresence innovations and how we plan to redefine telepresence.
In the first video blog from his office in Howe, Oklahoma, Cisco education advocate Dr. Lance Ford interviews Mike Harttree, an engineer at Cisco, about the importance of utilizing technology in engaging today’s tech-savvy students. Mike encourages teachers to do anything they can to advance the types of media and devices they use in the classroom and promote communicating visually. I love the story Mike tells about his seven year old son and his friends making stop action videos with Legos – and even making money at it.