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Ubiquitous High-Quality Video Is Not a Pipe Dream

Video everywhere is the way of the future, but end-users also want a great video experience. That combination requires very efficient use of bandwidth to be practical. My colleague, Jacob Nordan, explained in a recent post how that can happen if you choose the right technology partner. H.265, a new codec standard, also plays a key role.

Next year, H.265, will be ratified by ITU-T. As a firm believer in standards-based video, Cisco is investing in H.265 development across our portfolio. We see H.265 as the primary enabler for deploying high-quality video ubiquitously by reducing bandwidth consumption up to 50% compared to existing technologies. As we look out over the next few years, video communications with great experience will become a requirement, not a nice-to-have, for all users. H.265 along with an intelligent network will be the key to making it happen.

To see how we are enabling a high-quality experience at half the network cost, check out my H.265 demo from the Cisco Collaboration Summit.

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Cisco Expands Virtual Offerings – Reaffirms Commitment to Seamless Conferencing

With Cisco’s focus on bringing the power of video to organizations of all sizes when, where and how they want it, we are dedicated to expanding our virtualized collaboration offerings.

One of the ways we are demonstrating our strong commitment to seamless conferencing is by ensuring uncompromised quality and experience in any environment – whether delivered as hosted, on-premise or hybrid, and with virtualized or dedicated platforms.  Our comprehensive approach to video collaboration is part of a broader architecture that enables a consistent user experience across any device and flexibility in delivery options.

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Transforming the Way People Collaborate with Video

Today at the Cisco Collaboration Summit 2012 in Los Angeles, Cisco unveiled a number of new collaboration solutions, including some very exciting updates to our Cisco TelePresence portfolio expanding opportunities for organizations to create an immersive, in-person experience.

In this global economy, organizations are more dispersed than ever. Yet at the same time business executives consider in-person collaboration an imperative. I’ve talked about how telepresence and video have moved far beyond a boardroom phenomenon as organizations are realizing that the use of rich video communication has the power to transform the way we collaborate.

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Healthcare for all?

As we all just witnessed the presidential debates last Wednesday, the hot topic was Obamacare.  I knew this act was aimed at decreasing the number of uninsured Americans and reducing the overall costs of healthcare.  These high level goals sounded great until I bumped into an article this week that some popular casual dining establishments will no longer offer full time work schedules to employees starting in 2014 aimed to help address the cost implications health care reform will have on their business.

The Patient Protection and Affordable Care Act (PPACA), commonly called Obamacare was signed into law back in March 2010 with multiple provisions to be enacted over a 10 year period. A provision starting January 2014 states that companies with over 50 employees will be required to provide health insurance to employees working over 30 hours a week.  There is a punishment of $3,000 per each uncovered employee for companies who do not follow the law. Read More »

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Cisco Networked Video Strategy: The Cisco Difference in Video

Part 2 of a 4-part series

In part one of this series, Cisco Video Collaboration Group SVP Marthin De Beer kicked off our exploration of the new Cisco Video strategy unveiled at Cisco Live 2012 in San Diego.

Video drives more traffic than any other application on the network and it’s changing how people communicate, collaborate, and consume content and entertainment. By 2016, we forecast 86% of traffic on networks will be video.

Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.

When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:

  • Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity.  While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.

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