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Five Best Practices To Get ROI From Video Solutions

In my experience helping customers  implement video solutions, their goals are usually to increase efficiencies, reduce expenses and even generate new lines of business. Cisco Collaboration Change Management Services (CCMS) helps customers accelerate adoption of collaboration solutions to achieve your targeted business goals. CCMS has a global team of experts in change management, communications, training, governance, marketing, operational processes and adoption analytics ready to help.  View this video to learn how one company realized the full benefits of their video solution.

Overall, our team has noticed there are 5 common traits among successful customers:

  1. An organization’s strategic objectives drive how, where, and why video is used
    Customer A’s strategic objective was to aggressively expand in emerging markets over the next 3 years.  This strategy was widely communicated and cascaded into operational goals throughout the company.  Significant investments were made to increase the size and quality of the sales teams in the Brazil and China sales offices.  Additionally, the customer purchased Cisco TelePresence video units for these offices to accelerate growth. The ‘boardroom ROI’ for this investment would be realized by achieving the expansion goals in Brazil and China.
  2. A business unit sponsor leads the deployment (not IT), communicates their vision, and sets expectations about how video will make a difference. Read More »

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Intelligent Video Collaboration for Hot desking and Quiet rooms

As discussed in one of my previous blogs, more and more companies are deploying premium quality video endpoints in hot desking areas or quiet rooms. Hot desking means I can be at any desk within any location of my organization and make and receive calls using my own personal number and identity. By adding this capability to our video endpoints, Cisco is further supporting the concept that video is becoming the new voice and our customers can now enjoy feature parity between our video endpoints and Cisco Unified Communications IP telephones.

blog espen pic - intelligent video collab hot desking

This signature feature is available in the latest software release for EX, MX, SX and C-series Cisco TelePresence Endpoints with TelePresenence Touch. Now you can sign in with your user name and pin to make a Cisco Telepresence endpoint “yours” for the desired period of time.

I strongly believe that user satisfaction and productivity increases by Read More »

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The Correlation Is Clear: Measuring Collaboration Is Directly Tied to Better Adoption of Collaboration Tools

At Collaboration Summit, Cisco announced a number of exciting new technologies designed to make collaboration simple, fun, and intuitive. My friend Rowan Trollope who leads Cisco’s Collaboration Technology Group, is working hard to “make technology in the office better than what you have at home.” With Cisco Expressway, Intelligent Proximity, and Jabber Guest, a few of the new products Cisco just unveiled, we are breaking down the barriers between the home and work, creating a seamless experience for staying connected. And in Rowan’s words, “You haven’t seen anything yet.” Rowan and his team are dead set on perfecting the usability aspect of our collaboration technology – making it beautiful, affordable, and easy to assemble – and my services team has the charge of perfecting another: extracting its value.

According to a 2013 Forbes Study Cisco commissioned to understand business executives’ attitudes towards collaboration, we found those who see the greatest value in collaboration technology are the ones who use it the most. Heavy users, or collaboration “leaders,” perceive a strong correlation between using collaboration tools and achieving transformational business metrics in areas like productivity, knowledge sharing, customer satisfaction, cost control, and more.

From a services perspective, collaboration success is dependent on two things: Read More »

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Medianet in Action

I recently wrote a blog discussing the Value of Medianet in which I listed the benefits and associated costs of adoption. Remember that in simple terms Medianet enables a granular QoS policy and also provides a systematic approach for video troubleshooting. In this article I’m going to provide an example of Medianet in action as it has been my experience that most people, at least initially, struggle to visualize the impact Medianet has on the day to day operations of a Cisco collaboration solution running over a Cisco networking infrastructure.

In my previous blog I said that “Medianet reduces operational support costs.” I’m now going to attempt to show you how.

The first thing we can enable is edge monitoring, which allows the IT team to centrally check upon the health on any given endpoint and also ascertain its call status. Take a look at this video below:

As useful as it is, end point monitoring is only of limited benefit when problems start to occur. Electronic confirmation of what impacted end users are seeing is not what is actually required. We need a way to proactively troubleshoot issues as soon as they appear. The combination of Medianet enabled applications communicating with a Medianet enabled network, which is overseen by an intelligent management application is the means by which Cisco provides this. Read More »

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Another Great Team Halloween Party Using Video Collaboration

Another successful Halloween party at Cisco thanks to Cisco TelePresence and WebEx.  I lost my title as first place winner this year to someone dressed as an Outhouse, yes folks, an Outhouse.  And everyone else stepped up their game too and some even adding additional elements like dancing and props.  I feel fortunate to be part of such a great team and look forward to our 3rd Annual Collaboration Solutions Marketing celebration next year.  I hope everyone has a safe and Happy Halloween!

Click for more photos

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