Competition is the sign of a healthy market; and the recent increased cadence of venture investment focusing on startups in the video market underscores what Cisco knows well: video plays a key role in business today, and will play an even bigger role tomorrow. As the old idiom goes, a rising tide lifts all boats. As video becomes more pervasive in the enterprise, the opportunity for an industry to rally around the movement might create more competition. But in the end, it is about driving more innovation and better economics so that we all win – customers, partners and vendors.
The opportunity to change and influence the way that people collaborate, engage with one another, and communicate is exactly why I decided to join Cisco and lead the Collaboration marketing team. One of the things that has struck me recently, however, is that the perception in the market is that Cisco is only delivering solutions geared at the absolute high end of the market. The fact is that Cisco was a high-end pioneer in the video market with innovations around immersive telepresence; absolutely true. No one will refute that. The little known fact is that Read More »
Form, function and value do not have to exist independently when it comes to video conferencing. And we’ve just proven that with the latest generation Cisco TelePresence MX300 G2. At our Collaboration Summit conference last month, we unveiled the second-generation MX300 G2 video endpoint. Snorre Kjesbu eloquently described it as Scandinavian simplicity meets Californian approachability to create this beautiful, full-featured product, which comes to market with a list price nearly 25-percent less than its predecessor.
Let’s talk first about the lines of this product: sleek, rounded edges, completely seamless, light and inviting. Humanizing elements bring the users closer together even though they’re thousands of miles of apart. And the Touch 10 is our easiest-to-use interface to date. It follows the same light design of the MX300 G2 with larger real estate for an even richer experience.
But our excitement goes beyond just the new look and feel of the MX300 G2. The new system is designed so that customers can more easily adopt video – making it more compelling, usable and accessible. The MX300 G2 is a fully integrated unit with a 55” LED screen, speakers, camera and microphones tuned to work perfectly together. New image sensors and optics enable a great picture without specialized lighting. While the new dual display feature lets you add a second screen for a rich content sharing experience. This gives you greater focus on content when you need it and reserves the entire system real estate for video. Read More »
“’Tis the season” as they say. Soon you will hear the count- down of how many shopping days left until Christmas. Like it or not, the biggest retail shopping day of the year takes place the Friday after Thanksgiving. But, what I really get excited about is Cyber Monday. I don’t know about you, but I plan to do the majority of my shopping online. I am not new to online shopping of course. I have been using it out of necessity as a working mother without an abundance of extra time and will continue to use it for a variety of reasons including…
I don’t have to beat the crowds for those BIG sales, I can compare prices instantly on a single site, I usually can finagle free shipping by using coupon codes or just taking advantage of holiday incentives, and I can get my shopping done in a matter of minutes versus the hours I would have spent had I actually gone to the store.
I will say that the shopping experiences I have had to date have been pretty good. But, they could still improve. For example, there have been several occasions where I have had questions about an electronics product (like a computer) and wanted to ask someone who really understood the features of the product. I wanted to have that real-time experience where I could have a back and forth conversation with a “human.” I don’t want to just look at the picture of the computer and guess by the description whether or not it was the right purchase to make. Another time I was ordering a chair for my home office online and wanted to make sure I had the right style and color to match my room. So I called the support line and had to describe my room, desk dimensions, and wall color etc. In the end, Read More »
In my experience helping customers implement video solutions, their goals are usually to increase efficiencies, reduce expenses and even generate new lines of business. Cisco Collaboration Change Management Services (CCMS) helps customers accelerate adoption of collaboration solutions to achieve your targeted business goals. CCMS has a global team of experts in change management, communications, training, governance, marketing, operational processes and adoption analytics ready to help. View this video to learn how one company realized the full benefits of their video solution.
Overall, our team has noticed there are 5 common traits among successful customers:
An organization’s strategic objectives drive how, where, and why video is used
Customer A’s strategic objective was to aggressively expand in emerging markets over the next 3 years. This strategy was widely communicated and cascaded into operational goals throughout the company. Significant investments were made to increase the size and quality of the sales teams in the Brazil and China sales offices. Additionally, the customer purchased Cisco TelePresence video units for these offices to accelerate growth. The ‘boardroom ROI’ for this investment would be realized by achieving the expansion goals in Brazil and China.
A business unit sponsor leads the deployment (not IT), communicates their vision, and sets expectations about how video will make a difference. Read More »
As discussed in one of my previous blogs, more and more companies are deploying premium quality video endpoints in hot desking areas or quiet rooms. Hot desking means I can be at any desk within any location of my organization and make and receive calls using my own personal number and identity. By adding this capability to our video endpoints, Cisco is further supporting the concept that video is becoming the new voice and our customers can now enjoy feature parity between our video endpoints and Cisco Unified Communications IP telephones.
This signature feature is available in the latest software release for EX, MX, SX and C-series Cisco TelePresence Endpoints with TelePresenence Touch. Now you can sign in with your user name and pin to make a Cisco Telepresence endpoint “yours” for the desired period of time.
I strongly believe that user satisfaction and productivity increases by Read More »