Yesterday we reprinted the first part of Telecom Asia magazine’s interview with Brian Shoda, director of Cisco NGN architecture sales for Asia Pacific. Here is the second and final part of the story.
4. [Telecom Asia] How can telcos better optimize and simplify their network architectures?
[Brian Shoda] The traditional layered and hierarchical model of network architecture has served operators well for many years. Today, the demands on operator networks are vastly different to those of the past. Optimization and simplification of network architectures is a key focus for most operators. Long lead times for activating new capacity, idle link capacity, and 1:1 bandwidth reservation are all costly methodologies and are no longer feasible for the modern operator.
Cisco’s Elastic Core and nLight solutions address Read More »
Tags: Brian Shoda, Cisco, Cisco onePK, IP NGN, ONE, SDN, Telecom Asia magazine
Last month Brian Shoda, a 12 year veteran of Cisco and most recently the director of Cisco’s IP NGN architecture sales for the Asia Pacific theatre, sat for an interview with Telecom Asia magazine. During the interview he discussed the impact of programmability on the network and why dynamically configuring services is important for telecom operators. Since some of our global audience doesn’t read Telecom Asia magazine they’ve graciously allowed us to reprint the interview.
1. [Telecom Asia] What are the key trends driving the transition in SP networking?
[Brian Shoda] Over the past several years, service provider networking has primarily focused on cost reduction through network optimization and revenue generation and the development of new and innovative products. However, recently with the explosion of mobile data traffic growth many operators have struggled to control capital expenditures as they scale their networks to support demand, often diverting capital from product development to ensure the on-going scalability of the infrastructure. In many markets, this has led to the stagnation of innovation and the commoditization of network services, which, in turn has lowered revenues and reduced margins as operators compete on price to maintain and grow their customer bases.
Other factors such as Read More »
Tags: Brian Shoda, CEWA, Cisco, Cisco onePK, IP NGN, ONE, SDN, Telecom Asia magazine