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Online Entertainment – What’s more important – Content or Technology?

Mary Meeker - Morgan Stanley Slide on the Online Advertising Market

At the Web 2.0 Summit 2010, internet analyst Mary Meeker presented data, shown above. The chart she offered drives home an important point to media and entertainment companies -- 28% of our time spent with media in the US is on the internet -- so we expect our media brands to deliver online. And Nielsen also released data this summer  showing 22% of the time people spend on the internet is with social media. In aggregate, Web users spend a total of 110 billion minutes on social Web sites and blogs each month. Therefore media companies must tailor and create engaging digital content to speak to the audiences who want to interact with content brands online and across social media sites. But what’s more important when trying to create appealing media experiences for socially engaged audiences who are spending 28% of their media time online: Is the technology experience more important than the content? Or is the content more important than the technology experience? Vivi Zigler, President of NBC Universal Digital Entertainment (bio link here), attempted to address this question at the Digital Media Conference West in San Francisco:

Vivi Zigler tells us in the clip that NBC Universal has to tailor and tweak existing technologies to the story lines of the NBC TV shows and to the shifting tastes of the online audiences to create engaging experiences.  How does NBC Universal adapt technology to changing television story lines and still create an engaging and quality experiences? (continued ..)
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Cisco Announces the Winners of the “Cisco@25, Cisco In 25” Video Contest

It’s been a little over three months since we first introduced the “Cisco@25, Cisco In 25” video contest asking participants to submit a video answering the question, “where do you see technology going in 25 years?”  All of our participants did a fantastic job producing their videos and then promoting them across the social web! Thank you to all who participated in the contest!

Now the wait is over! I am pleased to announce the five winners of the “Cisco@25, Cisco In 25” video contest! The winners all received brand new Flip Slide HD camcorders! Check out their video submissions below. Which one is your favorite?

Tyler Thompson’s Prediction: Integrated grid safety systems for the highways and tablet based learning stations

Corbin JT’s Prediction: Voice-activated ordering and then having it delivered to the front door

Cisco 2035’s Prediction: Cisco will develop Forward Inverse Backcasting (The FIB Protocol)

TS Film’s Prediction: Wireless electricity, interactive living and cybernetic implants

Dimitar Krstevski’s Prediction: Electrical cars in massive use, mobile phones displaying holographic images and advances in medicine such as cures for cancer and AIDS

Congratulations to all of our winners! Think you have a better answer? Well, now I pose the question to the rest of you… “Where do you see technology going in 25 years?” I would love to hear from you! Comment below and let us know your answer!

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Energy Efficiency Extends to Your Network: Choosing a switch with power-saving features can save you money and protect the environment

Small businesses in the U.S. spend more than $60 billion annually on energy, according to Energy Star, a joint program of the Environmental Protection Agency and the U.S. Department of Energy. Although there are many steps you can take to reduce your company’s power consumption, have you considered building energy efficiency into your network?

Whether you’re just starting to build your small business network or expanding it to accommodate your growing company, a “green” switch can help save money on your utility bill as well as contribute to a cleaner environment. Here are some features to consider when shopping for an energy-efficient switch:

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Retaining Employees: 3 Technologies That Help

When you think about retaining top-notch employees, several factors come to mind: compensation, company culture, and company location. Here’s one more item that should be on your list--technology infrastructure.

Take a moment and think: What’s in your server closet and what’s on your employees desks? Technology can be a powerful tool to help your company hold onto employees. But few employers think about technology as a tool to retain and engage their employees.

Following are a couple technologies and how they can help your company do just that:

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People Plus Technology Equals Superior Customer Service

There’s a great ad out right now for an online insurance company. The tagline is “Technology when you want it, people when you don’t.” I like this tagline, because it captures the conundrum most folks face when they need customer service: people or technology? This company’s answer is: both.

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