As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.
And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?
Well, not exactly.
Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.
Yet in the real world, issues arise from both technology challenges and privacy concerns alike.
Technology challenges include:
- Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
- Infrequent mobile device probing to conserve battery power
- Interference from metal shelves & fixtures, water in products (and people!)
Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »
Tags: analytics, beacons, Big Data, business, cmx, data, devices, EMSP, experiences, interference, lbs, location, location based services, mobile, mse, privacy, probing, product, retail, retailers, shopper, shopping, technology, value, wi-fi, wifi
Every year a new attendance record is set at Mobile World Congress by networkers participating from over 200 countries across the globe. This grand attendance of industry-defining vendors, technology enthusiasts and exhibitors triggers an explosive growth in the number of Wi-Fi capable devices being brought to the event. For MWC 2014, Cisco partnered with Fira Gran Via and GSMA to pull off one of the most successful high density Wi-Fi network deployments in the history of global tech events. This blog kicks off a series to provide a glimpse of behind the network, into the design stages, and the course of actions undertaken to implement a robust high density wireless network which served more than 22,000 concurrently connected unique devices and a total of 80,880 devices throughout the event. Full details in whitepaper here.
Setting the Scene
Divided into eight massive exhibition halls, Fira Gran Via covers around 3 million square feet (280,000 square meters) of area which also includes outdoor areas, restaurants, conference rooms, network lounges and a continuous elevated walkway flowing through the entire venue. Higher the environmental complexity, the more fun and challenging it is to achieve the right wireless design for a pervasive network that meets all the needs.
An aerial view of Mobile World Congress 2014 arena at Fira Gran Via, Barcelona
Generally, the physical design of large convention and exhibition halls bear an impish knack of unfavorable conditions for a ubiquitous high density Wi-Fi network, owing mostly to the lofty ceiling heights and construction components. Read More »
Tags: 2.4 GHz, access point, antenna, antennas, AP, architect, barcelona, beamforming, cell isolation, cleanair, ClientLink, convention center, coverage, deployment, design, device, event, fira gran via, GHz, hardware, HD, HDX, high density, infrastructure, interference, management, mobile, mobile world congress, mobility, mwc, network, networking, radio resource management, rf, RRM, rx-sop, site survey, site visit, tech, technology, venue, wi-fi, wifi, wireless
In the last two blogs, I talked about the reasons for IT Transformation, understanding Enterprise Environment and how to effectively set management goals. As more and more companies begin to move towards IT Transformation, there are mistakes that businesses should be weary of. Today I will discuss the pitfalls that can slump the IT transformation process, as well as, the services Cisco has been developing to help Enterprise on the journey to IT transformation. Read More »
Tags: Cisco, Cisco Services, cloud, data center, information technology, IT transformation, network convergence, services, technology
“If you want to use the music from Frozen in your game, do you know how to download a gif to match?” Not the average question I have heard in a conference room at Cisco headquarters in San Jose, California, especially when asked to 7-year-old girls! The girls were part of a group of 14 children participating in a coding camp held at Cisco and put on by Embark Labs. The goal of the event is to teach 7 to 10 year olds to have fun while learning how to program.
Teacher Brian VanDyck and Embark Labs Founder Jessie Arora watch as the students work on their coding projects
Read More »
Tags: Cisco, Cisco Community Relations, Cisco Local, corporate social responsibility, CSR, education, Girls, stem, technology
Englewood Cliffs public schools system, based in Bergen County, New Jersey offers classes to children from K-8 grades. The school system consists of two schools, the North Cliff school serving grades from K-2 and the Upper school serving grades from 3-8. The school system utilizes cutting-edge technology to assist learning from the classrooms equipped with technology, the 1 to 1 computer tablet initiative to the 6th, 7th and 8th graders to upgrading to the best-in-class wired and wireless infrastructure needed to support the advanced technologies.
At a Glance:
Located in: Bergen County, New Jersey
Number of students: 478
Number of teachers: 39
Access-Points: Thirty three units of 3602i with the 802.11ac module and two units of 3602e
Switch and Controller: Ten units of 3850 Series switch, that offers 40 Gig of line-rate performance even with imix traffic. Wireless LAN controller functionality is run within the switch itself. The switches are deployed in stacks of two and the rest are single switches. The wireless controller functionality is operating on the main stack in each school MDF. Operating in the latest release IOS-XE 3.3.3 Read More »
Tags: 11ac, 802.11, 802.11ac, access point, controllers, Converged Access, customer, deployment, education, englewood cliffs, equipment, Gig, imix, infrastructure, initiative, IOS XE, K-8, macbook, mdf, network, performance, school, switch, tablet, technology, UA, unified access, wi-fi, wifi, wired, wireless, wlan