An explosion of new technologies is creating new winners and losers in nearly every industry. You only have to look at the changing fortunes of Apple and Hewlett-Packard in the personal computer/tablet arena over the last decade to see how innovation can propel one company into superstar status, while another becomes irrelevant in the same market space.
So how can companies gain and hold an edge in technology innovation? In an engagement with a major global manufacturer, Cisco IBSG identified three key factors in the product innovation process that companies must clearly understand and be able to orchestrate:
- Technology Strategy: Develop a technology strategy based on internal and external scans of rapidly emerging capabilities. These should include an assessment of each technology’s ability to disrupt, its stage of incubation, differentiating factors, competitive alternatives, and identification of platform choices. Developing a business and technology architecture for how the technology fits into your company’s platform portfolio is a critical step in this analysis.
- Ecosystem Management: Arrange and manage ecosystem partners by assessing the need for technologies to perform certain functions that extend beyond your own internal capabilities, such as the ability to connect to a broader environment. You will need to understand existing and future profit pools to validate partner choices. For example, providing “smart services,” such as analytics, can extend a product’s useful life and be the source of long-term profitability, for both you and the ecosystem partners that deliver them.
- Market Interactions: Prepare and execute detailed plans for managing market interactions, from initial introduction through full-scale market management. This includes an ongoing analysis of customer reactions, portfolio management, media communications, and potential competitors.
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Tags: Cisco, Disruption, disruptive technologies, ecosystem, global, IBSG, innovation, interactions, management, manufacturer, market, partners, process, product, strategy, technology, technology scan
By Howard Baldwin, Contributing Columnist
It’s easy to find positive news about broadband. Around the globe, government studies show the link between broadband and economic benefit. On the Connected Life Exchange, more examples abound, including my recent posts Broadband: Exploring the Demographic Patterns and How Broadband Reduces Small Business Expenses.
But it’s also becoming easy to find backlash against broadband. It’s neither limited by source or geography. In some cases, politicians rail against its cost; in other cases, citizens rail against its benefits. Read More »
Tags: broadband, global networked economy, government, infrastructure, policy, technology
By Tine Christensen, Director of US Service Provider Practice, Cisco Internet Business Solutions Group (IBSG)
America’s healthcare system has been laid low with a scourge of acute symptoms. Spiraling costs, an epidemic of chronic diseases, and a spike in the senior demographic are all driving a mounting crisis. Throw in a gridlocked U.S. Congress and an unresolved regulatory climate, and a “miracle” cure seems a remote dream.
Lately, however, a healing light has been shining from a surprising source: service providers.
Tags: Cisco, collaboration, follow-up care, health care, healthcare, hospitals, IBSG, insurers, interactions, managed services, medical devices, network, partnerships, patient, preventive care, service providers, technology
By Russ Morris, Guest Columnist
In the past 8 years I’ve been lucky enough to have my work exposed to a greater audience by being socially active on the internet.
But, was it just luck?
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Tags: art, photography, service adoption, social media, technology, vni, VNI-SA, VSA
Welcome to our new blog, Architect & DE Discussions, where you can hear from (and yes, discuss and debate) the architects and distinguished engineers behind some of Cisco’s top technologies. As we move forward into Cisco Live San Diego next week and open up a new chapter of software innovation, one of the key areas we’d like you to hear about and provide feedback on is what we’re thinking about inside of Cisco.
We’re getting back to basics: the technology and what’s really behind it, but also future technologies and how we think they might impact the industry, or multiple industries. From what’s next inside IOS to how SDN goes to market first (wait, is SDN an architecture, or a solution, or.. ?) and yes, even OpenFlow, this is the place to hear it first.
This isn’t a blog where you’ll find marketing-speak or any lingo. This is a blog where you can actually hear directly from top engineers and architects driving not only the current but future technologies inside of Cisco. We’d love your feedback and strongly encourage participation and discussion. Do we always know what’s right? Absolutely not, but sometimes we understand the hard questions fairly early on. By sharing these questions and possible outcomes we would love to have a dialog with you on where you think the industry is moving as well and also what you’d like to see from Cisco. Read More »
Tags: architects, IOS, OpenFlow, SDN, technology