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Mobile Retail Evolution and Location Based Services


This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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What, Why, Where, When, How: The New FCC Ruling Around 5 GHz

You don’t need me to tell you to know that we are in the midst of a technology revolution.  It’s mobilizing the internet.  And it’s transforming the way billions of people around the globe collaborate, communicate, and connect to the internet.

•           The education customers I work with are incorporating video and mobile applications into their curriculum with up to a 100 students in an auditorium accessing the Wi-Fi network simultaneously.

•           Healthcare customers are relying on Wi-Fi to connect patients, devices and provide nurses instant access to medical records.

•           Manufacturing customers are increasingly using Wi-Fi to enable workers on the factory floor to have real-time video conversations with experts anywhere in the globe.

What do these things have in common?  They all depend on Wi-Fi for connectivity.  In these areas, and so many more, Wi-Fi has become a central way that people access the Internet.

The FCC released a historic decision on April 1, 2014 (adopted March 31)with regards to the use of 5 GHz spectrum. Although there were many technical aspects included within this decision, one of the most interesting was making the 5150-5250 MHz U-NII 1 band available for outdoor WLAN use. Read More »

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Setting the Stage for the Cisco Mobile Workspace Solution with Citrix CVD

CiscoWotrkSpaceSolutionThe times keep changing: first there were devices, then there were apps, and today, if you don’t develop a strategy for enterprise mobility and get ahead of the trend, the mobile wave will leave you behind. A year ago, after talking with many of our customers, partners, and our own technical sales teams, we realized that IT organizations were facing enormous challenges when making the transition from simple BYOD to adopting an enterprise mobility strategy across the business. As is typical during such tremendous market transitions like mobility, IT organizations were spending a lot of time figuring out how to line up the pieces required to support a mobile workforce, sorting through and weighing the many technology and vendor choices.

Today in conjunction with our friends at Citrix, we are happy to highlight the  Cisco Mobile Workspace Solution with Citrixbuilt on the Citrix Workspace Suite. We are very excited to deliver this first of its kind, comprehensive solution to our customers. Today I’d like to take a step back and set the stage for the Cisco Mobile Workspace Solution with Citrix by taking you through our thought process in creating the right enterprise mobility solution for our customers. Read More »

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Explosive Growth in Mobility and Location-based Marketing


It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Bring Out Yer Dead: 5 Steps to Eliminate 802.11b From Your Networks

Now that US tax day is over, we in the wireless field can get back to focusing on P1: optimizing and maintaining network performance. Keeping your network in good shape is like gardening: if you don’t pull out the weeds, it’ll never look as good as it could. My friend Jim Florwick detailed the gory bits of the 802.11b penalty with its awful lag in efficiency and absolute waste of spectrum. I write today to help give you the steps to act on Jim’s order to stop the madness.

I liken this process to a memorable scene from Monty Python: You must “Bring out yer dead.” However much the first standard insists it’s still alive, let’s all be honest with ourselves: 802.11b is dead.

In memoriam of the first amendment to the IEEE 802.11 wireless networking standard hailing all the way since 1999, 802.11b was superseded by 802.11a and g in 2003 which are much more efficient.  802.11n was available in draft form in 2007 and was ratified in 2009 while 802.11ac was ratified last September. A few years from now we should be planning the wake for 802.11a and 802.11g as well.

Now is the right time to bury 802.11b and reduce the drag on your network. Let’s be real: there is a reason cyclists are not allowed on the freeway, and an 802.11b device will slow everyone down. Here are 5 easy steps for eradicating your network of 802.11b and getting on your way towards higher speed wireless:

STEP    1.         Identify any 802.11b devices on your network

All of the latest Wi-Fi connecting devices are 802.11a/b/g/n capable. So how do you hunt down the 802.11b-only devices? You’ll be looking for older laptop and mobile clients (mostly before the year 2005).

Cisco Prime Infrastructure makes this easy for you with a report on clients by protocol. It will look like this:

prime1 Read More »

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