Ever had a customer who hesitates to buy a dress because she worries she’ll never find the right accessories to tie the look together? Or because she’s just not sure it’ll pass the boyfriend test? Too often such customers leave empty-handed, promising to come back with the man and/or potential shoes and jewelry in tow so she can decide.
Sometimes she comes back. Usually she doesn’t.
That doesn’t have to happen anymore, and retailers have technology to thank for it.