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	<title>Cisco Blog &#187; technology buyers</title>
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		<title>Technology Buyers are Increasingly Social</title>
		<link>http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/</link>
		<comments>http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 18:25:56 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[cisco channels]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[IT buyers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[technology buyers]]></category>

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		<description><![CDATA[<a rel="attachment wp-att-38879" href="http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/attachment/social-network-2/"></a> <a rel="attachment wp-att-38882" href="http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/attachment/social-network-3/"></a> <a rel="attachment wp-att-38883" href="http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/attachment/social-network2/"></a> <a rel="attachment wp-att-38886" href="http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/attachment/social-network2-2/"></a> According to SiriusDecisions, 70% of the buying process is now completed before the prospect is ready to speak with a [...]]]></description>
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