April 15th, what does this day mean to you? For most U.S. citizens, it isn’t a day to look forward to. That’s because it’s the day our taxes are due. While it is part of our civic responsibility, I would venture to say that few people really enjoy the tax season; even CPAs are crazed during this time of year. And it isn’t only the pain of cutting a check if you are one of the unfortunate ones who owes money; it is also the cumbersome process of getting your taxes done.
But I’ve noticed something a little different this tax season, ads about tax services are heavily focused on expertise vs. ease. TurboTax, TaxAct, H&R Block, you name it, all seem to be promoting the credentials of their tax experts and the quality experience you will have when you engage with them. This could be due to the added levels of complexity related to changes in rules and regulations from year to year, or it could be that people are having issues with accuracy. Regardless, the “experts” promise a better experience.