Pop quiz: How many screens does it take to watch television programming? For a growing number of people, the answer is two — a TV, plus a media tablet or mobile smartphone. That may seem counterintuitive, but for many of us (present company included) a mobile “companion” device has become an essential part of the living room TV experience.
According to a Nielsen survey of 12,000 connected device owners, 70 percent of tablet owners and 68 percent of smartphone owners use their devices while watching TV. Tablet owners in particular seem unable to put down the iPad while flipping channels, with respondents saying that nearly a third of the time they spend using their device is in front of the TV.
Earlier this week, we kicked off special customer guest blog series with Andrew vonNagy, author of the blog Revolution Wi-Fi, and active on Twitter @revolutionwifi. Join us today as Andrew explores the next two major retail trends changing the Wi-Fi industry, and catch up with the first part if you missed it.
Trend 2: Empowering Sales Associates Given the increasingly connected and smart shopper, consumers now have more product information than in-store sales associates in many cases. Yet sales staff are key to providing a great consumer experience in-store. Retailers need to empower sales associates with the depth of product information that consumers have, and to provide additional tools that facilitate existing and new services offered by the retailer.
Historically, only a fraction of retail sales associates have been provided with mobile devices, and those devices have enabled only a limited set of capabilities such as stocking, inventory management and product availability. One reason for this is the high cost of ruggedized mobile devices for use in retail. A typical high-speed scanner PDA can cost well over $1,200 each. In order to provide every sales associate with more information to help consumers, retailers are adopting lower-cost, feature-rich, smartmobile devices that provide more robust capabilities than specialized scanners. Mobile platforms built by Apple, Android, and third-party manufacturers are enabling this shift, along with a retail IT focus on enabling business processes in a more flexible, consistent, and re-usable fashion.
If you happened to have your Thanksgiving meal last week with a person of Greek heritage, you may have heard them toast “Yia mas”, that literally means “to our health”. And that is exactly what I am thankful for each day, my family’s health.
I am also thankful for the health of our wireless business, which is going great thanks to professionals such as doctors, and nurses that want to want to use their personal devices (smartphones and tablets) at work.
At Cisco we have long been talking about how we enable this proliferation of devices in the workplace and how we make it easier for IT to onboard and troubleshoot these “un-managed” devices. We also provide a robust wireless infrastructure that enables these professionals by providing the best possible mobile experience. But the trend of personal devices in the workplace does pose a valid concern: “As more and more doctors start using their personal iPads at work, will my patient data be secure?”
Curiosity got the better of me, and I decided to look at some data over the long weekend to better understand how healthcare data breaches occur. This is by no means a scientific analysis, I just crunched some data I downloaded from the U.S. Department of Health and Human Services website (hss.gov), so the findings are not conclusive, but rather indicative of what is happening. The data represents HIPAA breaches of 500 or more records per incident over the past 2-year period.
I have to be honest and tell you that we did not approach this particular show with an attitude of ‘Yeah! CIsco has a tablet.’ But I am still being honest when I say…that all changed. This is that story.