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“Mashops”: My Shopping, My Way

As NRF wrapped up it’ s 100th annual convention in New York City, there was a lot of talk around the topic of how to “save the retail store.” Accelerating use of technology by consumers is shaping their behavior and expectations in store.  These changes, in turn, are challenging the sales and margins of retailers.

To determine how retailers can embrace this “technology-shaped shoppers,” the Cisco Internet Business Solutions Group (IBSG) surveyed 1,000 shoppers from the United States and United Kingdom. It found that consumers want a new way to shop.  This new shopping experience is called “mashops.” It combines web-like experiences with the shopping experience in stores, creating a “Mash up” of the physical and virtual worlds.

In addition, the research also revealed that retailers should pay attention to two key customer segments: calculating shoppers (56 percent of the general population) and extreme shoppers (11 percent of the general population, with a high representation from Generation Y). And while extreme shoppers receive the most attention, calculating shoppers have the greatest impact on retailers’ revenues and margins.

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Cisco’s Social Media Survey Results

June 16, 2010 at 12:00 pm PST


 The results are in! Take a look at the Slidecast below for a high-level overview of the social media survey that we conducted at the end of May. The full results are also posted here for your viewing pleasure. Enjoy!

*If you’re having audio issues in Firefox, please try to re-open the post in Internet Explorer. Sorry for any inconvenience Firefox users.

What is your first impression of the results? Is there anything surprising about these numbers? What’s not reflected in these results that you would like to see?

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