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New Insights into Shopper Behavior – with Some Surprises

Happy New Year to all my readers, and best wishes for 2014! Of course, the retail year starts off with a bang at the NRF trade show being held in New York on Jan.  12-15. Cisco is at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the annual NRF Big Idea sessions. I sat down with Jon Stine, director of solutions development at Cisco and a widely recognized expert in retail analysis, to find out more about his NRF session.

Q: Jon, tell us what you’ll be talking about at NRF this year.

A: For the fourth year, we are featuring our annual “Catch ‘Em and Keep ‘Em” survey, which polls 1,200 demographically selected respondents across the US to assess current shopper behavior. This year we expanded the survey to collect information on personalization and the use of data gathering on shoppers in the store.

Q: Any exciting or unexpected findings?

A: Yes, definitely. I won’t give away everything, but let me give you just one example: Right now, we’re experiencing a flurry of fear in retail, and much negative press coverage, around how much information it’s appropriate to gather on customers. But guess what? Our survey shows that a large percentage of shoppers are actually willing to share personal data with retailers if they receive sufficient value in return.

Q: What do you think are the most important topics you’ll discuss at NRF?

A: We’ll talk about the frameworks and service models that retailers need to develop when it comes to thinking about their data relationship with shoppers. We’ll cover the new “uberdigitals,” an emerging group of new consumers who always shop using a device, and the latest news on Millineals now entering their primary consumption years. And, I’ll discuss consumer data preferences, how social media is being used in shopping decisions, and the latest trends in cross-channel behaviors.

Time and Place:

“Digital Shopper Behavior in Today’s Internet of Everything World” with Jon Stine takes place on Monday, Jan. 13, at 9:15-10:00 am, in Room 4 on Level 3 of the Expo Hall. For those who can’t be there, a recording of the session will be available after the show. Visit Cisco’s NRF website to learn more, and do take the time to stop by Cisco booth #1954.

I’ll see you at NRF!

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Suitable For Everyone or Restricted to Some…

This is the third in a series of blogs comparing and contrasting the Microsoft and Cisco approaches to providing enterprise collaboration in the post-PC world. The first blog from Cisco SVP and GM, Rowan Trollope, discussed the differences between a purpose-built architecture and a desktop-centric approach that needs third party extensions to make a working enterprise-class system. The second blog discussed how the two companies are approaching the trend towards “Bring your own device” (BYOD) to work. Today’s blog discusses how the two companies deliver voice and video.

Suitable For Everyone or Restricted to Some…

We’re seeing more and more advisory labels on products these days that inform us whether they are suitable for everyone to use, or should be restricted to certain groups.  I’m wondering whether Microsoft should apply such a label to Lync? Let me explain, starting with Cisco’s point of view.   Read More »

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We Are Listening. Keep the Feedback Coming!

During the 2012 fall season, we launched a survey that seeks to understand how you use and value the security resources on the Cisco Security Intelligence Operations Portal at At the same time we also made available our enhanced feedback mechanism—shown below highlighted in red—to allow you to more easily share your thoughts and frustrations with our content.


The response has been fantastic; thank you.

Through the new survey and feedback systems, we are broadening our understanding of the content-types you find useful, those you don’t, as well as content you’re not familiar with. We have received very specific questions and feedback and done our best to respond directly when we could (did you include an email address?) and have responded publicly via @CiscoSecurity a few times when no contact information was shared. For example, when an anonymous feedback-submitter suggested we provide RSS feeds for Cisco Security Advisories, we responded via Twitter with:

@CiscoSecurity: A friendly reminder, RSS feeds for all Cisco SIO content types, including Security Advisories, are available at

Read More »

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Retailers Must ‘Catch and Keep’ Today’s Demanding Digital Shoppers

Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.

In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.

The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.

Read More »

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From Internet Video Consumers, a Call for Content

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

These days, professionally produced video can be accessed through a dizzying array of hardware and delivery choices. But which concerns are top of mind for typical video consumers?

To better understand the dramatic changes in the consumption of professionally produced video, Cisco IBSG surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ in March 2012. The overall goal of the survey was to understand how consumers watch video: their habits, preferences, and the devices they most prefer.

Our core findings revealed that Read More »

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