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We Are Listening. Keep the Feedback Coming!

During the 2012 fall season, we launched a survey that seeks to understand how you use and value the security resources on the Cisco Security Intelligence Operations Portal at http://cisco.com/security. At the same time we also made available our enhanced feedback mechanism—shown below highlighted in red—to allow you to more easily share your thoughts and frustrations with our content.

portal-feedback1

The response has been fantastic; thank you.

Through the new survey and feedback systems, we are broadening our understanding of the content-types you find useful, those you don’t, as well as content you’re not familiar with. We have received very specific questions and feedback and done our best to respond directly when we could (did you include an email address?) and have responded publicly via @CiscoSecurity a few times when no contact information was shared. For example, when an anonymous feedback-submitter suggested we provide RSS feeds for Cisco Security Advisories, we responded via Twitter with:

@CiscoSecurity: A friendly reminder, RSS feeds for all Cisco SIO content types, including Security Advisories, are available at http://cs.co/9007VQr7

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Retailers Must ‘Catch and Keep’ Today’s Demanding Digital Shoppers

Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.

In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.

The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.

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From Internet Video Consumers, a Call for Content

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

These days, professionally produced video can be accessed through a dizzying array of hardware and delivery choices. But which concerns are top of mind for typical video consumers?

To better understand the dramatic changes in the consumption of professionally produced video, Cisco IBSG surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ in March 2012. The overall goal of the survey was to understand how consumers watch video: their habits, preferences, and the devices they most prefer.

Our core findings revealed that Read More »

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Successfully Managing the Mobile Collaboration Experience

December 17, 2012 at 2:30 pm PST

Based on the conversations I have every day with Cisco customers, the impact of mobility on organizations cannot be denied.

Abundant data details how the proliferation of mobile devices is affecting communications, collaboration, and the way we do business today. For example, Cisco recently commissioned a Forrester Research report that looks at mobility, virtualization, and other enterprise-level technology initiatives. Nearly half the firms surveyed are implementing “bring your own device” (BYOD) programs to support employee-owned devices.

I’ve outlined my position in the past: BYOD is an opportunity, not a threat. There are profound benefits for organizations that embrace BYOD and mobilize the collaboration experience.

Collaboration is increasingly taking place on personal and company-provided mobile devices. According to a Read More »

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The World’s Wi-Fi Laboratory

I recently returned from visiting the world’s Wi-Fi laboratory – the United Kingdom. Everywhere you look in the United Kingdom, there is a sign promoting the availability of Wi-Fi, and my mobile device was constantly identifying a long list of available hotspots. The world’s oldest subway system – affectionately known as The Tube – even allows you to connect to the Internet as you await your train hundreds of feet below historical London. Visitors from around the world at the Summer Olympics were greeted with high-speed Wi-Fi access throughout the Olympic venues, allowing them to enhance their experience with instant access to additional information, videos, and communications through their mobile devices.

Our recent Cisco IBSG research, What Britons Want from Wi-Fi and Mobile, reveals that Britain is definitely leading the way in the availability and use of Wi-Fi. Our study confirms that Britons seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Hospitals, bus stops, retail stores, pubs, and the High Street (or city centers) top the list of additional locations where Britons would like to access Wi-Fi.

The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Britons own an average of 2.6 mobile devices, almost all of which are Wi-Fi-enabled. Britons spend an average of 2.6 hours per day using their mobile devices in their homes, compared with only 0.6 hours per day in a typical “mobile” on-the-go world. Read More »

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