With over 450 blog posts under his belt, Eric established himself as a thought leader in France for Data Center by using an innovative and customer-focused blogging strategy to draw people’s attention.
“Eric is quite a charismatic guy who’s always willing to help others. He’s a real evangelist of social media for France and even the entire EMEA (Europe, Middle East and Africa) region now.”
Many who are familiar with Eric’s Data Center (DC) Blog would agree with the above quote as said by Brian McPartlin, Digital Marketing Manager for Cisco France. This blog, on which he writes 3 to 4 times per week, has become the most visible amongst all blogs in EMEA and has driven increased traffic to various other Cisco France Blogs. In January 2012, the DC Blog reached the 100,000 visits mark since its inception in August 2010. Due to Eric’s continuous effort and the enormous body of content he published over the past couple years, the Cisco France DC Blog is now the best referenced blog for DC in France on all major search engines.
Eric, who heads France’s Business Development sector as the country’s DC Alliance Manager, has become a recognized voice for DC in EMEA through his blog-writing on this platform, and the visibility he gives Cisco as a result is priceless.
What particularly stands out about Eric’s posts on this blog? Read More »
Tags: blogging best practice, cisco france, data center blog, Meet Our SMEs blog series, SMEs, subject matter experts
With over 180 blog posts under his belt, Omar shares secrets to his Twitter and blogging successes as well as his main motives for utilizing these platforms for his work.
Having been at Cisco for nearly 13 years, Omar has spent his most recent working years as a Data Center (DC) Senior Marketing Manager, focusing on Networking DC Architectures and Emerging Technologies. As a long-time user of popular social channels blogs and Twitter, we interviewed Omar to learn some of his social best practices and tips.
How and why do you use Twitter for your work?
“I use Twitter for a couple of reasons. It’s a really great way to gather real-time information, and I like to keep an updated pulse on what’s going on in the industry, what topics are at top of mind for customers. Also, our team leverages Twitter to update our fans with relevant information about new product launches, campaigns, events and more and then see whether or not our corporate messages are getting traction. If our message is misunderstood, we step in very quickly and take corrective action to shape it in a way that’s effectively communicated to our audience.
I use my personal Twitter handle to post my personal perspective on matters and any interesting content that I find from time to time. I also help contribute to the DC Twitter account to not only amplify the team’s messages but also be a source of useful information that’s all-things DC-related. It’s important for us to act as a general resource of high-quality DC information and not simply as a conduit of Cisco messaging.”
Tell us about your blogging practice. Read More »
Tags: best practices, blogging, data center, lessons learned, meet our SMEs, Meet Our SMEs blog series, SMEs, subject matter experts, twitter
At Cisco, we see the long-term benefits of using social media to connect with fans and enhance employees’ work efforts. The Global Social Media Marketing team has been experimenting with a number of different ways to drive social media adoption internally. One example includes rewarding and recognizing SMEs (subject matter experts) who showcase exemplary use of social media (if you’re interested in reading about our most recently awarded SMEs, check out the new “Meet Our SMEs” blog series).
An Innovative Approach to Endorse Social Media Use
On the other hand, we’d also like to have our employees proactively drive this process by having the SMEs offer their social media knowledge for social media managers who might need an SME’s help with a variety of different projects. So how did we go about executing this initiative?
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Tags: best practices, innovative, SMEs, social match program, social media, social media managers, subject matter experts