“Meet Our SMEs” is a new blog series designed to acquaint you with some of our behind-the-scenes Cisco SMEs (subject matter experts) who have gone above and beyond to integrate social media into their day job. In addition to introducing you to their background and areas of expertise, we have highlighted some of their social media achievements and best practices. We hope you find these SMEs’ stories interesting and possibly even applicable to enhancing your own social media practice.
Meet Janel: A Cisco DocWiki Expert
A Project Manager noted as a social champion for her remarkable participation on Cisco DocWiki, Janel is an expert within the realm of collaboration and social media for the Knowledge Management & Delivery team. In particular, she aims her focus on empowering customers by delivering relevant content on a timely basis while maintaining meaningful two-way conversations with them on numerous social channels.
Janel’s Leadership on Cisco DocWiki and Other Social Media
Read More »
Tags: best practices, cisco docwiki, km&d, lessons learned, meet our SMEs, SME, social media, subject matter expert
This is another post that’s suited for your coffee or tea break so grab a bag of biscotti!
A few months ago, I started a series on the evolution of social media adoption within an organization. Phase 1 talked about the Missing (which I introduced earlier as the Mistrusting), phase 2 discussed experimentation, and in phase 3, the Integrators learned the importance of looking at social media as part of the bigger picture. The difference between stage 3 and stage 4 practitioners is the level of sophistication, spread within the organization and access to resources.
PHASE 4 PRACTITIONERS
The Integrators know how to bring together the various components to achieve a shorter term marketing goal but phase 4 practitioners know how to use the selected tools across their programs and activities, and connect with their audience on a deeper level. They have a much clearer understanding of their careabouts. Their conversations feel more natural, human and well, more conversational. They understand that content needs to be a combination of industry, everyday and company topics – and know how to do it. They understand that each channel needs to have its own purpose and its own deliverables – and know how to do it. They are in it for the long haul and look at social media more strategically and holistically.
There is a fundamental change in their approach: Read More »
Tags: evolution, operationalization, operationalize, phases, scale, SME, social media manager, subject matter expert, what to expect