Online video is growing at a rapid — if not explosive — pace, with innovation and disruption spreading across all areas of the value chain. Some of the greatest innovation is currently occurring around multiscreen delivery and related services.
To better understand the climate for video consumption, in March, 2012 the Cisco Internet Business Solutions Group (IBSG) surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ to gain a better understanding of how they watch video: their habits, preferences, and the devices they use.
The study found that consumers spend more time watching Internet video today than watching DVDs/Blu-ray Discs, video on demand (VoD), or live premium cable channels — and they want to watch streaming video across a variety of screens. In the future, multiscreen delivery will take on greater importance as laptops, tablets, and smartphones advance and become even better video devices.
By Bart Spreister, Sr. Director, IP Video Systems, Cisco
Today we announced our collaboration with Red Bee Media, an international media management company, to offer broadcasters and media companies the means to provide TV and other kinds of digital media through streaming video players and VOD portals.
That’s kind of a mouthful. Allow me break it down into my top three reasons why this is one of the more exciting deals I’ve had the good fortune to be involved with:
Red Bee is cool, --plain and simple. Those who hang out on the U.S. side of the Atlantic may not have heard much about Red Bee Media before, so let me explain it this way: Imagine going to another country to hang out with your new colleague, who knows everybody and is doing all the coolest stuff in video. Red Bee is that kind of partner. They’re a highly respected TV and media aggregator in Europe, and especially the U.K. For instance, of the five major broadcasters there, Red Bee provides the online portal and client. They’re creative and connected and fun, which is a great combination. Read More »
Just a few years ago, the big topic at the annual National Association of Broadcasters event was the digital transition. In that same time frame, we used to refer to “two screen” and “three screen” environments, to describe the shift of video programming to PCs and smaller screens.
All of that seems quaint now, in hindsight. The digital transition happened, without a lot of fanfare, in July of 2009; now, the number of screens capable of displaying television and video streams is into the double and triple digits.
Indeed, today’s all-digital marketplace is placing new challenges on the shoulders of the nation’s broadcasters.
John Bishop, Sr. VP of Business Development & Strategy for Inlet Technologies, now a part of Cisco, talks about Inlet’s multi-screen delivery and monetization and how these will add to Cisco’s offering.
For starters, today’s broadcast and cable networks are being asked to deliver one linear channel in as many as 30 different versions, because of the plethora of adaptive streaming methods in market. One linear stream might need to be encoded in to eight versions for Apple’s HTTP Live Streaming (HLS), six to eight for Adobe Flash, and so on for Microsoft Silverlight and other emerging platforms.