Well, first of all, Cisco IBSG stands for Internet Business Solutions Group. IBSG is the premier thought-leadership group within Cisco when it comes to helping customers realize the benefits of the trends and advances in technology, networking and new business processes. Listen to one of the key IBSG leaders for Industry to find out more in the video.
The Cisco Internet Business Solutions Group (IBSG) is comprised of industry influencers and business strategists who have deep experience across multiple sectors and regions. IBSG helps CXOs and public-sector leaders solve their most critical business challenges by developing strategic solutions based on business-process transformation and innovative technology.
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Tags: Cisco, collaboration, disruptive technologies, IBSG, innovation, knowledge work, manufacturer, process, productivity, strategy, TelePresence, visual workplace
Silicon Valley and the San Francisco Bay Area are famous for their long history of leadership in computing, semiconductors, software, biotechnology, internetworking, and innovation-based industries. But what makes it unique, beyond the laboratories, talent base, and access to capital? And what exactly is this oft-cited “culture of innovation”?
Sean Randolph and his team at the Bay Area Council Economic Institute (BACEI) set out to find the answers. Read More »
Tags: Bay Area, government innovation, innovation, management, private sector, public sector, strategy, technology, technology entrepreneurs, technology strategy, technology venture, venture capital
An explosion of new technologies is creating new winners and losers in nearly every industry. You only have to look at the changing fortunes of Apple and Hewlett-Packard in the personal computer/tablet arena over the last decade to see how innovation can propel one company into superstar status, while another becomes irrelevant in the same market space.
So how can companies gain and hold an edge in technology innovation? In an engagement with a major global manufacturer, Cisco IBSG identified three key factors in the product innovation process that companies must clearly understand and be able to orchestrate:
- Technology Strategy: Develop a technology strategy based on internal and external scans of rapidly emerging capabilities. These should include an assessment of each technology’s ability to disrupt, its stage of incubation, differentiating factors, competitive alternatives, and identification of platform choices. Developing a business and technology architecture for how the technology fits into your company’s platform portfolio is a critical step in this analysis.
- Ecosystem Management: Arrange and manage ecosystem partners by assessing the need for technologies to perform certain functions that extend beyond your own internal capabilities, such as the ability to connect to a broader environment. You will need to understand existing and future profit pools to validate partner choices. For example, providing “smart services,” such as analytics, can extend a product’s useful life and be the source of long-term profitability, for both you and the ecosystem partners that deliver them.
- Market Interactions: Prepare and execute detailed plans for managing market interactions, from initial introduction through full-scale market management. This includes an ongoing analysis of customer reactions, portfolio management, media communications, and potential competitors.
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Tags: Cisco, Disruption, disruptive technologies, ecosystem, global, IBSG, innovation, interactions, management, manufacturer, market, partners, process, product, strategy, technology, technology scan
I just returned from our premier customer event, Cisco Live, where I had the opportunity to spend time with customers from Istanbul, New York, San Jose, Singapore and more. Many of our conversations centered on how collaboration is a must-have, and more importantly, the different ways it pays off.
What I found most interesting is Read More »
Tags: cisco live san diego, collaboration, strategy, The Collaboration Imperative
On May 8th and 9th, come to Cisco Headquarters to learn advanced social practices, mingle with old friends and make new ones at the 2012 Advanced Social Media Strategies for PR, Marketing and Corporate Communications Summit. Hang out with us and other attendees in the real and virtual worlds as we explore topics like how to:
- Adapt to the social business model: the key to real culture change
- Hone in on the “social” aspect of social media
- Build a collaborative case for social media to persuade your C-suite
- Use carrots—not sticks—to get buy-in for a social media marketing strategy
- Take risks, measure results and meet marketing goals using social media
- Track the ROI of social media Read More »
Tags: advanced, best practices, Cisco, communication, events, marketing, PR, Ragan Communications, social media, strategy, tips