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7 Questions to Ask Before Launching a Social Media Program

September 13, 2012 at 1:15 pm PST
Success can come in many forms. Three very different success stories. Listen to the replay for details.

This week, Partner Velocity (Cisco’s program to help partners’ marketing efforts) held a one-hour webcast to help you get started with social media.

It’s a topic near and dear to my heart, so I led the webcast and provided some guidance for beginners and more advanced practitioners, tips, and tricks to help launch a social media presence.

If you couldn’t make it, don’t worry as there’s a replay available. Be sure to listen to this replay and attend the next two webinars in the series: you’ll be entered to win a US$2500 marketing consultation.

Head to the Partner Velocity site for details, and to register for the next two sessions (Social Media for Events and Creating an Integrated Campaign).

Here’s a quick recap of the topics covered in this week’s session “Building a Successful Social Media Program”:

  • How to develop a listening strategy
  • How to define and segment your audience (and create content for each persona)
  • Tips and tricks for engaging with your audience
  • Ways to design a measurement/metrics plan
  • And finally, some key takeaways and next steps

Keep reading for my seven questions to ask before launching your own social media program.

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13 Tips and Tricks: The Road to a Killer Social Media Training Program #smtraining

August 1, 2012 at 12:03 pm PST

We can’t wait for our #smtraining tweet chat tomorrow! As we’re getting our fingers ready for speed typing tomorrow, we wanted to give you a sneak peek into some of our tips and lessons learned. All in a tweetable format so please feel free to tweet away using the #smtraining hash tag.

We already covered in an earlier blog how to create a social media training program that works. In this post, we’re going to call out (lucky) 13 points you will need to consider as you think about your training strategy and implementation. Read More »

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What can the Public Sector Learn from the Best Corporate Innovation Strategies? – Part 2

In my previous post, I described the “culture of innovation,” for which Bay Area companies have become renowned. And we looked, briefly, at what it could mean for the public sector.

It may come as something of a surprise that Bay Area companies are no more likely to follow a Technology Drivers innovation model than companies located elsewhere. Like many top innovators, companies in the Bay Area have not only found success in creating ground-breaking technologies, but they are almost twice as likely as other companies to have developed the capabilities needed to provide a superior understanding of the stated and unstated needs of their end customers. It isn’t just about how many transistors you can fit on a chip.  It’s about how such advances can lead to products and services that gain traction in the marketplace through superior insight into, and understanding of, customers’ needs. Read More »

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What is Cisco IBSG? Find out more here!

July 23, 2012 at 8:26 am PST

Well, first of all, Cisco IBSG stands for Internet Business Solutions Group. IBSG is the premier thought-leadership group within Cisco when it comes to helping customers realize the benefits of the trends and advances in technology, networking and new business processes. Listen to one of the key IBSG leaders for Industry to find out more in the video.

The Cisco Internet Business Solutions Group (IBSG) is comprised of industry influencers and business strategists who have deep experience across multiple sectors and regions.  IBSG helps CXOs and public-sector leaders solve their most critical business challenges by developing strategic solutions based on business-process transformation and innovative technology.

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What can the Public Sector Learn from the Best Corporate Innovation Strategies?

Silicon Valley and the San Francisco Bay Area are famous for their long history of leadership in computing, semiconductors, software, biotechnology, internetworking, and innovation-based industries. But what makes it unique, beyond the laboratories, talent base, and access to capital? And what exactly is this oft-cited “culture of innovation”?

Sean Randolph and his team at the Bay Area Council Economic Institute (BACEI) set out to find the answers. Read More »

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