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Big Changes Are Coming For Cisco SMB

As the Director of SMB Sales within Cisco’s Worldwide Partner Led Organization, I get a first-hand view of Cisco’s role in the SMB space. Each month, I’ll share my thoughts on Cisco’s SMB strategy and give you a glimpse into some of the changes that are ahead for Cisco and its partners selling into this hugely important market.

SMB will represent a $25 billion market by 2016, and these customers Read More »

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Inside the Collaboration Crystal Ball: Four New Year’s Resolutions to Speed Up Your Organization

January 24, 2013 at 6:21 am PST

Organizations of all types enter 2013 with one key priority:  how do they move faster and execute with greater agility while still remaining flexible and adaptable to the rapid changes in markets?

CEOs around the world are looking to collaboration as their top strategy to increase the speed of their organizations. Why?  Because collaboration eliminates the friction that slows organizations down — whether that friction comes from people or processes.

The amount of friction in your organization is directly proportional to your ability to speed up your team.  Friction is sometimes purposeful, such as passive-aggressive behavior.  Other times friction comes from processes that create decisions without any clarity or a clear definition of success.

Here are four New Year’s resolutions for all leaders to Read More »

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Striking the Right Balance in the Branch: Experience & Productivity vs. Cost & Efficiency

Talking with customers in various segments, one common trend seems to be emerging for branch deployments:  customers are trying to strike the right balance between 2 opposite ideals. On one side they want to deliver great user experience and drive employee productivity but on the other side they are being asked to reduce cost and operate more efficiently. It is becoming increasing challenging to strike this right balance, especially with newer technologies like virtualization, BYOD and Cloud.

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7 Questions to Ask Before Launching a Social Media Program

September 13, 2012 at 1:15 pm PST
Success can come in many forms. Three very different success stories. Listen to the replay for details.

This week, Partner Velocity (Cisco’s program to help partners’ marketing efforts) held a one-hour webcast to help you get started with social media.

It’s a topic near and dear to my heart, so I led the webcast and provided some guidance for beginners and more advanced practitioners, tips, and tricks to help launch a social media presence.

If you couldn’t make it, don’t worry as there’s a replay available. Be sure to listen to this replay and attend the next two webinars in the series: you’ll be entered to win a US$2500 marketing consultation.

Head to the Partner Velocity site for details, and to register for the next two sessions (Social Media for Events and Creating an Integrated Campaign).

Here’s a quick recap of the topics covered in this week’s session “Building a Successful Social Media Program”:

  • How to develop a listening strategy
  • How to define and segment your audience (and create content for each persona)
  • Tips and tricks for engaging with your audience
  • Ways to design a measurement/metrics plan
  • And finally, some key takeaways and next steps

Keep reading for my seven questions to ask before launching your own social media program.

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13 Tips and Tricks: The Road to a Killer Social Media Training Program #smtraining

August 1, 2012 at 12:03 pm PST

We can’t wait for our #smtraining tweet chat tomorrow! As we’re getting our fingers ready for speed typing tomorrow, we wanted to give you a sneak peek into some of our tips and lessons learned. All in a tweetable format so please feel free to tweet away using the #smtraining hash tag.

We already covered in an earlier blog how to create a social media training program that works. In this post, we’re going to call out (lucky) 13 points you will need to consider as you think about your training strategy and implementation. Read More »

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