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Five Macro Trends that Benefit from Broadband Investment

Howard Baldwin - Photograph

By Howard Baldwin, Contributing Columnist

Much of the recent business and economic news has been uncertain, regarding the outlook for renewed growth. But I’ve been thinking positively about the upside opportunities for progress.

Let me indulge in a bit of crystal-ball gazing. The telecommunications industry spends a lot of time focusing on deploying broadband for current applications. It doesn’t take a lot of imagination to see that there are at least a handful of macroeconomic trends that are either going to boost broadband adoption — or wither because there isn’t enough broadband available.

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Social Media Is Like Gelato In A Cone #CiscoSMT #SocialSavvy

March 12, 2013 at 2:26 pm PST

Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as engagement and content (gelato) that lives in some kind of an “online container”, such as a social networking site or another web platform (cone). I’m looking for both. I would even argue that customer experiences, whether social or not, could and should be connected to optimize their journey. For example, social content can live on your web site and your social networking sites and conversations can be prominently featured at your events.

Building on the “gelato in a cone” interpretation of social media, we (@CiscoSocial) will be hosting a social media event for the savvy marketer in San Jose on April 18 and 19. Anyone and everyone is welcome to attend this free event as we bring together some super bright practitioners for 2 days of live chats and presentations. The practitioners that are lending their expertise and time to our event come from Twitter, LinkedIn, Kaiser Permanente, Walmart, Adobe, SAP, Intel, VMware, Citrix, ABC, eBay, Salesforce.com, MindShare, Engauge, Percolate, BuzzFeed, Performics, Digby, Blinq Media, Cisco, and more.

You may attend in person or via webcast, just please register ahead of time.

Register for the in-person event: http://cs.co/SMevent.

Register for the webcast: http://cs.co/SMEventWebcast.

Hash tags: #CiscoSMT, #SocialSavvy

Ping us at @CiscoSocial

We have a wide range of topics lined up for you, check out some details here:  Read More »

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Big Changes Are Coming For Cisco SMB

As the Director of SMB Sales within Cisco’s Worldwide Partner Led Organization, I get a first-hand view of Cisco’s role in the SMB space. Each month, I’ll share my thoughts on Cisco’s SMB strategy and give you a glimpse into some of the changes that are ahead for Cisco and its partners selling into this hugely important market.

SMB will represent a $25 billion market by 2016, and these customers Read More »

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Inside the Collaboration Crystal Ball: Four New Year’s Resolutions to Speed Up Your Organization

January 24, 2013 at 6:21 am PST

Organizations of all types enter 2013 with one key priority:  how do they move faster and execute with greater agility while still remaining flexible and adaptable to the rapid changes in markets?

CEOs around the world are looking to collaboration as their top strategy to increase the speed of their organizations. Why?  Because collaboration eliminates the friction that slows organizations down — whether that friction comes from people or processes.

The amount of friction in your organization is directly proportional to your ability to speed up your team.  Friction is sometimes purposeful, such as passive-aggressive behavior.  Other times friction comes from processes that create decisions without any clarity or a clear definition of success.

Here are four New Year’s resolutions for all leaders to Read More »

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Striking the Right Balance in the Branch: Experience & Productivity vs. Cost & Efficiency

Talking with customers in various segments, one common trend seems to be emerging for branch deployments:  customers are trying to strike the right balance between 2 opposite ideals. On one side they want to deliver great user experience and drive employee productivity but on the other side they are being asked to reduce cost and operate more efficiently. It is becoming increasing challenging to strike this right balance, especially with newer technologies like virtualization, BYOD and Cloud.

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