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Tales of a Fourth-Grade Something: Big Data with Cisco & Splunk at .conf & Strata

Someone at a meeting recently told me how cool it was that big data was finally moving out of the early adopter phase. He’s lucky I wasn’t drinking a beverage at the time, or he might have ended up wearing it.

I’m accused of being sort of a unicorn when it comes to the Big Data ecosystem, having worked with engineered Big Data environments since 2004 or so and Hadoop proper since 2009. And while some individual companies may be emerging from early adopter, it’s hard to say that Big Data itself is that new. You just have to look at the conference world to see how big this ecosystem has become, and how it’s shifted from theory and skunkworks projects and resume fodder, to technology solutions for new and metamorphic problems in business.

Some people will say “But surely there’s only been a competitive landscape for Hadoop distributions since 2012, right?” That’s true, but as I’ve said in 20 or more presentations in the past year, Big Data is more than Hadoop. And don’t call me Shirley.

One of the oldest companies driving Big Data software predates commercial Hadoop by a couple of years. In fact, they’re just about old enough to go into fourth grade (with apologies to Judy Blume for my title on this post). And you still have time to join Splunk (and Cisco) for their seventh annual worldwide user conference the week of September 21, 2015.

Buttercup at the .conf Search Party courtesy Lily Wai (@lgwai)

Buttercup at .conf Search Party via Lily Wai (@lgwai)


.conf is Splunk’s annual worldwide user conference, attended by thousands of customers and partners and users of Splunk’s suite of products.

Cisco has been attending, and presenting, for a while now, and 2015 is no exception. We will have a booth in the expo at .conf 2015, and you can join members of the Cisco team at two IT Operations breakout sessions.

  • Thursday, September 24, 11:15am: Cisco and Splunk: Under the Hood of Cisco IT (with Robert Novak and Cisco IT’s George Lancaster)

Learn how Cisco IT uses Splunk software to gain deep operational visibility into applications, accelerate problem resolution, and drive better business outcomes.

  • Thursday, September 24, 1:15pm: Event-Driven SDN with Splunk and Cisco’s Open SDN Controller (with Steven Carter and Friea Berg)

This session presents and demonstrates a system using Splunk and the Cisco Open SDN Controller for steering large data flows around firewalls and other devices that could disturb their performance while actively blocking threats.

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Cisco Big Data on Display at Strata+Hadoop World

Big data has become big business as businesses mine vast stores of data for insights that can help identify trends, predict behavior, and empower decision makers. And the Internet of Everything (IoE) is creating new analytic use cases and possibilities that were inconceivable just a few years ago.

Cisco’s rich portfolio of big data and analytics solutions can help you unlock your competitive edgeScreen Shot 2015-02-06 at 2.27.53 PM

  • From strategy to infrastructure
  • From edge device to data center
  • From access to analysis

Cisco’s unique approach to big data and analytics will be on display February 17-20 at Strata+Hadoop World in San Jose, California. This is the easiest way to learn about these solutions directly from Cisco experts and also see how these offerings stack up compared to other vendors.

One-on-One Demonstration and Discussions

Stop by the Cisco booth (#831) to get a first hand look at several key offerings in Cisco’s portfolio including:

  1. Data and Connected Analytics Portfolio
  2. UCS Integrated Infrastructure for Big Data
  3. Kaon v-Rack® mounted switches, routers, servers, and storage products.

I’ll be there, along with a number of other Cisco subject-matter experts. We would enjoy learning about your challenges and exploring how, with the right hardware, software, consulting, and services, we can help you transform IoE data into actions that create new capabilities, richer experiences and unprecedented economic opportunities.

If you aren’t already registered, take advantage of use code “Cisco20” for a 20% discount on 2 Day and All Access Passes.

Learn about Connected Analytics in the Solution Showcase Theater

Cisco® Connected Analytics for Events, a cloud-based analytic solution that venue operators use to enhance fan experiences, improve advertising and promotion efforts, identify operational and security issues, and provides the foundation for Why Event Analytics Matter on Wednesday, February 18 at 5:35 PM in the Solutions Showcase Theater by Rohit Shrivastava, General Manager of Cisco’s Connected Analytics Business Unit.

Listen to Cisco’s Point of View on Big Data with Analytics in an IOE World

Harness the Power of Big Data with Analytics is the title of Cisco’s keynote session on Thursday, February 19, at 4:50 PM in Room 210 B/F.  This presentation addresses the challenge organizations are experiencing due to unprecedented complexity in managing their data, with the rise of Big Data, Cloud and overall hyper connectivity of our world.

Cisco is building solutions to help our customers adopt Big Data solutions, solve business problems using Analytics, and harness the power of an intelligent infrastructure to provide highly differentiated Data and Analytics solutions. In this session, Mike Flannagan, General Manager of Cisco’s Data and Analytics Business Group, will provide an overview of these solutions, help demystify the relationship of Big Data and analytics and bring it to life through customer stories.


Join the Conversation

Follow us @CiscoDataVirt.

Learn More from My Colleagues

Check out the blogs of Mala AnandMike Flannagan and Nicola Villa to learn more.

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Hadoop in the Enterprise Data Center

A little over a month ago we had a chance to present as session in conjunction with Eric Sammer of Cloudera on Designing Hadoop for the Enterprise Data Center and findings at Strata + Hadoop World 2012 .

Taking a look back, we started this initiative back in early 2011 as the demand for Hadoop was on the rise and we began to notice a lot of confusion from our customers on what Hadoop would mean to their Data Center Infrastructure. This lead us to our first presentation at Hadoop World 2011 where we shared an extensive testing effort with the goal of characterizing what happens when you run a Hadoop Map/Reduce job. Further, we illustrated how different network and compute considerations would change these characteristics. As Hadoop deployment gained tracking in enterprise, we found a need of developing network reference architecture for Hadoop. This lead us to another round of testing concluded earlier this year and presented at Hadoop Summit, which examined what happened when looking at design considerations such as architectures, availability, capacity, scale and management.

Finally this brings us to last month and our presentation at Strata + Hadoop World 2012. We met with Cloudera in the months leading up to the event and discussed what we could share to the Hadoop community. We discussed all the previous rounds of testing and came to the conclusion that along with a combination of customer experiences and another round of testing that examined Multi-tenant environments we could put together a talk that really addressed the fundamental design considerations of Hadoop in the Enterprise Data Center.

Designing Hadoop for the Enterprise Data Center from Cisco Data Center

We went into depth to examine the network traffic considerations with Hadoop in the Data Center to
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