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Pure Madness, That’s A Connected Fan

2014 Bracket

I love this image – Cisco’s take on a bracket, like the ones so many of us filled out recently. It taps into the fact that the appetite of sports fans is almost insatiable with the buffet of content available to them, and that a network is their ticket to eat. Consider the fact that March Madness Live, the NCAA’s live stream of the men’s basketball tournament, saw record 51 million live streams through the first weekend, more than entire 2013 tournament. In addition, the social component of sports continues to explode. Over the first weekend, the five most tweeted about games generated more than 1.5 million tweets. And brand engagement continues to grow on social with sports fans as well, with seven out of ten fans being willing to take action with a brand beyond just a “like.”

This isn’t a shock to Cisco. We have seen the rapidly escalating desire of teams, venues and leagues to deliver reliable connectivity, live video, and afford their fans the ability to share their experiences on social media. It’s why we have installed our solutions in more than 200 venues in 30 plus countries globally. Today, this trend continues as the Danish national stadium PARKEN, in Copenhagen, announced it will be installing Cisco Connected Sports solutions – Connected Stadium Wi-Fi, StadiumVision and StadiumVision Mobile, an unparalleled suite of technology and business drivers for the stadium. This comes on the heels of the announcement just a couple months ago that another Nordic entity in Olso, the Norwegian Professional Football League, will be using Cisco to deliver Wi-Fi and mobile video in ALL of their venues in the near future.

When you are watching basketball this weekend or next, remember the image above and note that Cisco’s goal is to connect the unconnected fans everywhere – like only we can. It is something we are doing at the Honda Center, where games are being played this weekend, at AT&T Stadium, where the Final Four and NCAA Championship game will be held, and around the world at venues that host some of the biggest clubs and most prestigious events. From Copenhagen to Cowboys Stadium, from Oslo to Orange County, California….Cisco is putting millions of fans at the center of the action.

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Failure is not an Option! Real Madrid & Cisco Continue to Innovate and Partner for a Winning Formula

“We (Real Madrid), with our experience & ideas on how to grow in the sports and entertainment world, and you (Cisco) with your technology, innovation and revenue models… our collaboration, has always resulted in a win- win relationship…and, a proven reference in the world” – Enrique Uriel, CIO, Real Madrid

Eight years ago we embarked on a relationship with Real Madrid to collaborate in transforming the Santiago Bernabeu stadium into the “Ultimate Bernabeu,” which would deliver a fan experience unlike any other. Our first goal was to build a network that would make the stadium the safest, and most secure in the world.

That goal was closely followed by the next phase, which was to support the need for more “things” being connected to the network in the stadium – broadcasting companies, sponsors,  ticketing, hundreds of partners and VIP’s such as the Royal family!  The most recent goal, embarked upon three years ago, was to address the continually evolving need for fans and members to connect with the Club through technology.  Together we innovated, designed, and transformed the fan experience through key Cisco solutions – StadiumVision, Connected Stadium Wi-Fi , and StadiumVision Mobile – to enable the most interactive “live” experience in the world. Read More »

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Today’s live sports experience is like no other

We’re down to the Final Four. And although the only team left in my bracket is Michigan, Louisville, Syracuse, Michigan and Wichita State are going to deliver incredible basketball on-court this weekend.  For the last couple of weeks, I’ve been glued to my TV, NCAA March Madness App and my iPad to stay on top of the latest action. This weekend I plan to do the same, but I only wish I was going there in person, because the live experience, today, is like no other.

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Georgia Dome (courtesy PBS)

Fans from around the country that will be at the Georgia Dome will forever remember the experience of being there, and the beauty, this time around, is that they will be able to connect with family, friends, and people around the world live as they share their experience with photos, video, and interactions through any social media channel. With Cisco’s innovative Connected Stadium Wi-Fi, which was designed carefully for this venue, and implemented by our partner CDW, we are making the next-generation fan experience possible during this year’s Final Four.

Fan expectations are greater than ever, mandating a mobile, immersive, personalized and social experience that is fueled by being connected in new ways, to more content, to more people, and to more things or devices.

Cisco’s mission is to continue to “Connect the Unconnected.”  Fans across the sports and entertainment world are now able to experience this in a stadium near them, not just at the Final Four. Our technology powers the NBA and MLB data centers, allowing fans to consume video instantaneously, whether they are at home or on-the-go. Around the world in venues such as Estadio Santiago Bernabeu (home of Real Madrid) fans can tap into the high-density Wi-Fi network, and at Barclays Center in Brooklyn, fans can use the latest mobile video solution ­Cisco StadiumVision Mobile, which shows different camera angles of the action on and off the court.  Many other creative apps are being discussed around the world with our team of experts.

And this is just the beginning. It’s all part of the Internet of Things.  As as we look ahead to a not too distant future, the possibilities that the Internet of Everything will bring for sports teams, leagues, venues and fans are endless. We are now working on the convergence of data ­- wearable clothing that informs coaches about a player’s fitness level during the game.  Another development in the industry we’ve been asked to look into is when ­players take a pill that allows for immediate analysis of injuries by team doctors.  And lastly, we are looking into connecting ‘things’, such as balls, bats, pucks, and more to deliver real-time stats to fans about how far a ball was hit, how hard a puck was shot, or how fast a player ran. All of these possibilities will continually drive the transformation of sport and Cisco is leading the way in the market.

Cisco will be at the center of these opportunities, because our intelligent networks will continue to connect the unconnected elements in sports and live events, and in turn, create more real-time experiences. We are doing it today, and we will be doing it in the future. Tomorrow Starts Here.

 

 

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Cisco Sizzle – February Edition

Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best from across our social media channels for your reading Cisco_Sizzle_Finalpleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want to see again, all in one place.

Let’s take a look back at the top content from February…

The Internet of Everything Economy
Cisco CEO John Chambers discusses the possibilities of the Internet of Everything Economy and the $14.4 trillion market opportunity for companies and industries worldwide over the next 10 years.

EIGRP: Enhanced Interior Gateway Routing Protocol
Chris Le and Donnie Savage discussed the reasons behind Cisco’s opening up EIGRP as an informational draft, how this benefits customers, and Cisco’s plan moving forward. Learn more: http://cs.co/jlbYTeigrp.

Cisco StadiumVision Mobile
Who watched the Super Bowl last month? Learn how Cisco is transforming the fan experience with Cisco StadiumVision Mobile, a groundbreaking solution that delivers live video to fans’ mobile devices to create an entirely new experience in sports and entertainment venues.

Super Wi-Fi
What connections could a Public Super Wi-Fi bring to the Internet of Everything?

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Collaboration: Cisco’s Approach
What really matters in collaboration? In the first of a series of blog posts, Cisco’s Rowan Trollope starts a frank conversation about what’s top of mind for IT, how Cisco is addressing these needs and how Microsoft’s approach is not hitting the mark.

Stay tuned for next month’s edition of the Cisco Sizzle for even more great content!

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Cisco Sports & Entertainment – It’s All About The Experience; Getting Fans Off The Couch, And To Live Sports & Entertainment Events [INFOGRAPHIC]

Today, Cisco is excited to introduce the latest Connected Sports and Entertainment innovation, StadiumVision Mobile. This ground-breaking solution leverages a high-density Connected Stadium Wi-Fi network to deliver live video to the latest mobile devices at live sports and entertainment events, with minimal delay.

Recent research highlights how vital this capability is for leagues, teams and venues to “compete with the couch” – an astounding 57% of fans prefer to watch at home versus live in person. Watching at home is less expensive (68% of fans said this was a factor), delivers great flexibility (34% said it allows them to multitask), and allows for crystal-clear HD video (22% said it was good enough or even better than live). Arguably the couch is winning over the live experience, and that is why our customers around the world have told Cisco that the next big technology hurdle they wanted solved was “video everywhere” in their venues.

All of these statistics were derived from a recent global fan survey that Cisco’s Sports & Entertainment Solutions Group conducted along with Cisco’s Internet Business Solutions Group (IBSG) to identify how fans currently consume sports, what they value and why they pay to attend live events when the home experience is so good.

What we found from the survey Read More »

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