Recently I had an opportunity to sit down with the talented data scientists from Cisco’s Threat Research, Analysis, and Communications (TRAC) team to discuss Big Data security challenges, tools and methodologies. The following is part one of five in this series where Jisheng Wang, John Conley, and Preetham Raghunanda share how TRAC is tackling Big Data.
Given the hype surrounding “Big Data,” what does that term actually mean?
John: First of all, because of overuse, the “Big Data” term has become almost meaningless. For us and for SIO (Security Intelligence and Operations) it means a combination of infrastructure, tools, and data sources all coming together to make it possible to have unified repositories of data that can address problems that we never thought we could solve before. It really means taking advantage of new technologies, tools, and new ways of thinking about problems.
Cisco is proud to be a Platinum sponsor and exhibitor at PASS Summit this year. If you aren’t familiar with PASS Summit, it “is the world’s largest, most-focused, and most-intensive conference for Microsoft SQL Server and BI professionals.”
Gary Serda has done an excellent job in detailing what the Cisco UCS team will be sharing with attendees in his blog post Guide to Cisco at the PASS Summit, so I wanted to highlight our 3D, interactive vRack of our Unified Computing System which is always a highlight at trade shows and will be on display at PASS Summit.
Both the Nexus 1000V and FlexPod won Best of TechEd 2013 awards. This was the third year in a row for a Cisco product to be so honored.
We’re looking forward to seeing you at WPC. Join the conversation on social media using the hashtag #CiscoWPC. If you won’t be able to join us and would like to learn more about how Cisco is changing the economics of the datacenter, I would encourage you to review this presentation on SlideShare or my previous series of blog posts, Yes, Cisco UCS servers are that good. Or visit the Microsoft Cisco UCS portal.
Source: IDC Worldwide Quarterly Server Tracker, Q1 2013 Revenue Share, May 2013
I have lost count of the number of trade shows I’ve worked over my career. But working trade shows for Cisco over the past 14 months has been a uniquely positive experience. Microsoft TechEd North America 2013 makes my 5th show evangelizing Cisco UCS and our solutions.
I have been able to have long (sometimes up to 45 minutes) conversations with potential customers who have heard about UCS and want to learn more. Their reactions on how Cisco does it differently from others in the industry is an eye-opener for them – whether it the technology or the economics of the solution. They all walk away saying they are going to have to dig deeper into our solutions and contact their account team / partner.
It has become almost embarrassing the amount of praise our current customers heap on us when they come by the booth. Embarrassing because I’m just a very small part of what makes UCS successful; Cisco has a very strong team behind UCS and I wish they all could hear the great things the customers are saying about their experiences.
There are still two days left to stop by the Cisco booth and learn about:
UCS Solutions FlexPod, VSPEX, Exchange, SQL Server
Microsoft’s annual channel event – their Worldwide Partner Conference (WPC) – kicks off in Toronto in a few days on July 8. Cisco is a gold sponsor at WPC this year and we will be showcasing our Cisco UCS Intel-based server and Nexus switch families to the expected 15,000 Microsoft System Integrators, distributors, LARs, and VARs in attendance.
Cisco, with UCS and Nexus, provides tremendous data center engagement opportunities for channel partners to drive revenue generation. Microsoft will continue to roll out new product revisions for Windows Server, System Center, and SQL Server over the next few months.
With a 73 percent Intel Server market share as measured by IDC, Microsoft Windows Server and associated workloads are present in most all commercial and enterprise accounts worldwide. Here are a few actions you can take to leverage Cisco UCS and Nexus engagement for your clients and customers: