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The CDN Federation: Spreading Benefits Across the Web-Video Value Chain

Whether driven by live sports or blockbuster movies, the explosive demand for Internet video keeps rising. Increasingly, consumers want it all, and they want it on any device, at any time. Indeed, by 2015, Cisco projects a quadrupling of IP traffic, 90 percent of which will be video.

This is an exciting trend, for sure. But headaches abound, up and down the value chain. For service providers (SPs), this torrent of web content places an undue burden on the network. And SPs gain little in revenue, since over-the-top content providers often outsource the distribution of their material to pure-play content delivery network (CDN) companies. Meanwhile, the content providers—who increasingly charge consumers for their offerings—fear that they may not be able to maintain standards of quality. As for those paying customers? They want their video now, and they expect it to stream perfectly.

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The Enterprise’s Inclination to Private Cloud

By Uwe Lambrette, Director of Service Provider Solutions, Cisco Internet Business Solutions Group (IBSG)

Cisco IBSG’s recent interviews with about 45 enterprise CIOs and architects clearly revealed that enterprises have a preference for private cloud. They want to maintain control over their IT, especially where the architecture is new and skills need to be built. In addition, they are not comfortable with accepting externally provided cloud solutions (although there are certainly exceptions).

At the same time, the survey indicated that once enterprises have gained private-cloud experience, they are more willing to allocate this architecture to an external provider.

This is reminiscent of the classic outsourcing
 cycle, where corporate functions are moved externally once they have become a commodity.

This trend has Read More »

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6 Battlefields Are Disrupting the Cloud Value Chain

By Wouter Belmans and Uwe Lambrette, Directors, Cisco Internet Business Solutions Group

As cloud computing matures and hype becomes reality, uptake among small and medium-sized businesses (SMBs) and large enterprises is increasing. And although the cloud is still in its infancy, the Cisco Internet Business Solutions Group (IBSG) believes it is an appropriate time to ask: “How is the cloud value chain taking shape, and where are the battlefields I need to be concerned about?”

Cisco IBSG has found that major disruptions are taking place on six battlefields across the value chain:

1. SaaS Will Further Disrupt the Independent Software Vendor (ISV) Landscape Read More »

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Where Cloud and BYOD Meet, Opportunities Abound for Service Providers

The explosive growth of mobility has had a transformative impact in recent years. Increasingly, it is viewed not just as an industry force but as an overall economic lever, driving expansion on a GDP level.

This was a core theme of the 2012 Canadian Telecom Summit, which I attended last week in Toronto. Certainly, Canada itself is a prime example, and there was much discussion about the vital role mobile video and data have played as key enablers in Canada’s economy as a whole.

My presentation and panel at the Summit focused on the opportunities afforded to service providers by this unbridled appetite for mobility, especially from a business-to-business perspective. In particular, I discussed the intersection between cloud and the bring-your-own-device (BYOD) movement. This evolution, I believe, will be a critical catalyst, ensuring the continuation of mobility-driven productivity and economic growth.

The fact is, service-provider-delivered business-to-business cloud services have not Read More »

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Profiting from the Rise of Wi-Fi

By Bill Gerhardt, Director, IBSG Service Provider

As you’ve probably noticed, mobile computing is exploding. My home has close to 10 mobile devices, and my kids want even more! According to the Cisco Visual Networking Index, this insatiable demand for smartphones, tablets, and other connected devices will double globally in 2012 and increase another 78 percent by 2014.

At the same time, Cisco IBSG is seeing a similar rise in the worldwide popularity of Wi-Fi. In fact, according to In-Stat, the number of Wi-Fi hotspots is expected to reach 2.7 million, with usage growing 200 percent, by 2014.

Given this, how can service providers—who must bear the burden of increased traffic—actually Read More »

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