That statement isn’t intended only for the Blackhawks and their fans who celebrated their first Stanley Cup win since John F. Kennedy was president. Indeed, the NHL recognizes the 2009 – 2010 season as the best ever on the business side.
The NHL boasts highly engaged fans, who are younger, more affluent and more tech-savvy than fans of the other major sports leagues. Effective use of digital media and new technologies accelerated league growth across the 2009-2010 season by delivering content in real time across multiple platforms.
After a hot Stanley Cup playoff series, BizWiseTV wanted to know what was contributing to the success of the NHL and growth of its fan base. We had the pleasure of sitting down with NHL, COO, John Collins at the 2010 Entry draft. John shared his perspective on how technology helps the NHL grow its global brand.
A little over a year ago, we introduced five new video vignettes, which helped us translate “What Cisco Eos® can do for you” through the lens of different roles in a media company, as well as for the end consumer. In the post New Videos: the Story of the Five Blind Men and an Elephant, I detailed how these videos helped us overcome the challenge of explaining what Eos is and how it can help bring value to media companies, as well as enable an engaging, interactive entertainment experience for fans.
What we discovered about these videos is that they worked. Engagement was high and we received anecdotal responses that these vignettes helped people “get” what Eos was. Presentations and collateral are great—but video can convey a lot in a pretty succinct and compelling way. These vignettes really served as conversation starters.
Since the release of the original video vignettes, the Cisco Media Solutions Group has been busy. In FY10, the team acquired five additional Eos customers who have already built 75+ Eos-powered sites. There were also almost 400 features and enhancements made to the platform within that time frame.
Today, we’re launching a new set of videos with our favorite characters, carrying the story into the new features that our customers are excited about. We also wanted to show that Eos can be used by any number of entertainment related companies. In these new stories, we follow a company that manages a sports site (Ole Ole) and a fan of that site.
Without further ado, I’d like to introduce you to: