At the National Retail Federation conference and expo this past week in New York, Cisco released its latest study on how consumers are hopping across multiple channels and how retailers can catch ‘Em and keep ‘Em. On my way from San Francisco to New York this week, I was shopping at the airport and did an e-book purchase and downloaded it to my tablet using the onboard wireless Internet service at 30,000 feet.
Think about the impact of this new consumer reality to retailers such as Sport Chalet, who needs to build a strong foundation to support customers anytime anywhere.
Sport Chalet CEO, Craig Levra, and CIO, Ted Jackson, discuss how they are satisfying shoppers and improving operations with Cisco technology.
Some of the capabilities that retailers need to provide going forward in the omnichannel world include: