Having grown up in Denver, I’m a big fan of the Denver Broncos. Although I currently live in San Diego, I really enjoy the opportunity to see at game at Mile High Stadium any chance I get. Sure, I could always upgrade my TV services to include a NFL package or subscribe to the Bronco’s fan club for updates, but nothing can replace the experience of attending a game in person. Delivering a truly unique, unforgettable fan experience is a goal that is transforming the way stadiums and venues interact with fans today.
Enhance the Fan Experience
In fact, most sports fans report that they want a more connected, personal experience. According to Gartner, in 2016, 89% of companies will compete on the basis of customer experience as compared to just 36% four years ago. Companies will differentiate themselves, attract new customers and identify new sources of revenue using customer experiences as a driver. To create truly personalized customer experiences, companies are turning to technology—a trend that is typically referred to as digital transformation. In my last blog, I wrote about how new mobile engagements are improving the guest experiences in Hospitality. Sports and entertainment provide another example of how mobile experiences are enhancing the fan experience.
Build Loyalty with the Connected Stadium
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Tags: Analytics and Automation, Cisco, Cisco Connected Stadium, Cisco WiFi, Connected Experiences, Digital transformation, enterprise mobility services platform, Internet of Everything, IoE, IoT, mobility, sports and entertainment, Venues, wireless network
I consider myself an experienced traveler and the nature of my job requires me to remain connected wherever I go. As a road warrior, I not only rely on my mobile devices to keep me connected with my team, but to get valuable information and services. These services include real-time travel updates, navigation, translation, dining recommendations, and streaming entertainment. As a hotel guest, the same relevant information and services can also be delivered directly to my mobile device. In fact, according to Forrester Research 90% of hotel guests say Wi-Fi is among their top sought hotel amenities. To support this growing demand, many hotels have cobbled together disparate systems. However, delivering a truly engaging experience requires a new approach and more innovative hotels are thinking beyond basic connectivity to engaging with their guests through a personalized mobile experience.
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Tags: Analytics and Automation, Cisco, Connected Experiences, Digital transformation, hospitality, Internet of Everything, IoE, IoT, sports and entertainment
Hockey season has arrived, and millions of passionate NHL fans are gearing up to cheer on their team to the Stanley Cup title. Nowhere is that more true than at the CONSOL Energy Center in Pittsburgh, where Penguins fans are eagerly awaiting the chance to watch their team in action.
The sports fan experience has fundamentally changed in recent years to meet growing fan expectations for a more connected experience. Digitization and the Internet of Everything (IoE) is delivering on that and revolutionizing the way fans consume live sporting events, and the way sports venues present their brand. The age of digital fandom is here, and the Penguins are utilizing Cisco StadiumVision to become one of the industry leaders in creating a more digitally visually compelling and engaging experience for their fan. Read More »
Tags: Anabelle Pinto, Cisco, Cisco Sports, cisco stadium vision, CONSOL Energy Center, Internet of Everything, IoE, NHL, Pittsburgh Penguins, sports and entertainment
It’s that time of year again: the race that stops a nation. Computers are switched off, tools are put down and everyone in Victoria gets a public holiday, just to watch the famous Australian horse race, the Melbourne Cup. The richest and most prestigious horse race in Australia will be held, as it is every year, at 3 p.m. AEDT on the first Tuesday of the month (today!), at Flemington Racecourse in Melbourne. A racecourse that is soon to become the most technologically advanced in the world, thanks to the Cisco Connected Stadium Wi-Fi Solution and StadiumVision.
With plans to be operational before the 2013 Melbourne Cup, the Wi-Fi solution will provide punters with all the information they need to place bets, order food, and get around the venue (over 100,000 people attend the venue on Melbourne Cup day). The roll out of Cisco technology at Flemington will allow the Victoria Racing Club, the operators of the venue, to provide an interactive race experience to patrons by providing directional seat information upon arrival, real-time traffic and weather updates and exclusive video content. The technology will also offer sponsors and advertisers new opportunities to engage patrons with dynamic and highly targeted content and promotions.
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Tags: Australia, sports and entertainment
As you can well imagine, Cisco is excited and proud to be the Official Network Infrastructure supporter to the London 2012 Olympic and Paralympic Games. But you know what else we’re proud of? Cisco House, our 20,000-square-foot connected business showcase. It’s taking our customers to new heights—literally. And our technology partners are central to its success.
Throughout the games, customers are touring the “house,” which is perched above the entrance to Olympic Park. We’re engaging visitors with a multi-media, business transformation journey, where Cisco is uniquely relevant in a landscape where organizations, cities, and even entire countries are transforming to thrive in an increasingly connected world.
And the message is coming through loud and clear. It’s not just what Cisco makes. It’s what we make possible. And sharing this not-so-futuristic story wouldn’t be possible without the help of our incredible technology partners.
So hats off to Citrix, EMC, Intel, SAP, and Schneider Electric. They’re playing an invaluable role as we highlight a portfolio of customer- and public-facing technologies such as Videoscape, Stadium Vision, iServices, and my personal favorite, the Virtual Shopper experience. That’s worth its weight in ‘Gold.’ Read More »
Tags: BTE, business transformation experience, channel partners, Cisco House, cisco London 2012 Olympics, citrix, EMC, Intel, iservices, London 2012, London 2012 Olympics, olympics, SAP, Schneider Electric, sports and entertainment, stadium vision, TelePresence, videoscape, virtual shopper