It’s that time of year again: the race that stops a nation. Computers are switched off, tools are put down and everyone in Victoria gets a public holiday, just to watch the famous Australian horse race, the Melbourne Cup. The richest and most prestigious horse race in Australia will be held, as it is every year, at 3 p.m. AEDT on the first Tuesday of the month (today!), at Flemington Racecourse in Melbourne. A racecourse that is soon to become the most technologically advanced in the world, thanks to the Cisco Connected Stadium Wi-Fi Solution and StadiumVision.
With plans to be operational before the 2013 Melbourne Cup, the Wi-Fi solution will provide punters with all the information they need to place bets, order food, and get around the venue (over 100,000 people attend the venue on Melbourne Cup day). The roll out of Cisco technology at Flemington will allow the Victoria Racing Club, the operators of the venue, to provide an interactive race experience to patrons by providing directional seat information upon arrival, real-time traffic and weather updates and exclusive video content. The technology will also offer sponsors and advertisers new opportunities to engage patrons with dynamic and highly targeted content and promotions.
As you can well imagine, Cisco is excited and proud to be the Official Network Infrastructure supporter to the London 2012 Olympic and Paralympic Games. But you know what else we’re proud of? Cisco House, our 20,000-square-foot connected business showcase. It’s taking our customers to new heights—literally. And our technology partners are central to its success.
Throughout the games, customers are touring the “house,” which is perched above the entrance to Olympic Park. We’re engaging visitors with a multi-media, business transformation journey, where Cisco is uniquely relevant in a landscape where organizations, cities, and even entire countries are transforming to thrive in an increasingly connected world.
And the message is coming through loud and clear. It’s not just what Cisco makes. It’s what we make possible. And sharing this not-so-futuristic story wouldn’t be possible without the help of our incredible technology partners.
So hats off to Citrix, EMC, Intel, SAP, and Schneider Electric. They’re playing an invaluable role as we highlight a portfolio of customer- and public-facing technologies such as Videoscape, Stadium Vision, iServices, and my personal favorite, the Virtual Shopper experience. That’s worth its weight in ‘Gold.’ Read More »
Welcome back to another week of The Network’s top stories! We have an exciting week coming up, with Cisco Live in Las Vegas- if you by any chance have any extra plane tickets, feel free to send them my way. Even if you aren’t making your way down to Vegas, stay tuned. We have plenty of exciting stories happening here as well.