We are excited to showcase our latest retail video case study with Sport Chalet, a chain of 54 stores in four western states. California, Nevada, Arizona, Utah, plus an online store, www.sportchalet.com.
In this video Craig Levra, Chairman and CEO and Ted Jackson, Vice President of information technology and CIO of Sport Chalet discusses the importance of customer experience to Sport Chalet. The video overviews how technology is an enabler to help their current and future business needs.
With their partnership with Cisco, Sport Chalet leverages technologies such as the network, data center and collaboration at headquarters and the stores to help run their business faster, enable their employees to put customers first and drive growth for the business.
We often talk about business issues, customer care-abouts, productivity savings and the like on this channel, and sometimes philanthropy or esoterics, but mostly if you’re an engineer you have to deal with the technology, the installation, the support, and all the other stuff in terms of where the-rubber-hits-the-road.
When we post videos, we know people lose interest if they’re more than five minutes, so I’m glad it takes less than that to connect the gear up. A couple of cheats help of course -- like switching the radios on in the Cisco gear (they are shipped switched off for security reasons), and it helps to have a pre-charged battery available for the Intermec CK3. But then the video wouldn’t have made it onto the channel! We have quite a few customers with this kind of Warehouse technology.