By Marc Latouche, Vertical Manager, IBSG Service Provider
The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update projects a 13-fold increase in global mobile data traffic between 2012 and 2017 — two thirds of it video. To move all that data traffic with speed and quality, mobile network connection speeds will increase sevenfold by 2017. Clearly, mobile data services are becoming increasingly important. The question is, who will capture the revenue associated with all this activity? While mobile service providers (SPs) invest in building and maintaining the infrastructure to carry this burgeoning mobile traffic, over-the-top (OTT) content providers are benefiting from that new capacity, enabled and financed by mobile SPs.
Where are the revenue growth opportunities for service providers in this fast-changing mobile data landscape? Are there opportunities for mobile network operators to partner with OTTs, or to provide services that can extract greater value from the network? Read More »
Tags: Cisco, Cisco Visual Networking Index, Content Delivery, content providers, html5, IBSG, Internet Business Solutions Group, mobile data, monetization, ott, over-the-top, Service Provider, SP, value-added services, vni
By Uwe Lambrette, Director, IBSG Service Provider
Cloud adoption is accelerating at an impressive pace. To gain a deeper understanding of the current rate of change, and the dynamics of cloud’s evolution, the Cisco Internet Business Solutions Group (IBSG) engaged with wide-ranging groups of IT executives and decision makers—first in 2010, and then again in 2012. Our in-depth interviews focused on five industry verticals: government, manufacturing, financial services, professional services, and retail.
In our interviews, we encountered many examples of cloud implementation projects, which we call “adoption dynamics,” because they are nearly always part of the enterprise cloud adoption process. While there is no prescribed order, enterprises often begin with smaller, well-defined projects that fall into six categories:
- Consolidation of IT resources into cloud-based architectures for true cloud transformation
- Next-generation workspace
- Simple back-office business processes
- Software development
- Agile and scalable web presence
- Transformation of computer grids and analytics
Today: Different Industry Verticals Share Common Adoption Dynamics
The study Read More »
Tags: adoption, analytics, Cisco, cloud, cloud implementation, cloud transformation, cloud-based architectures, grids, IBSG, Internet Business Solutions Group, next-generation workspace, Service Provider, SP, vertical cloud adoption, vertical cloud providers, web presence
By Bill Gerhardt, Director, IBSG Service Provider
Online video is growing at a rapid — if not explosive — pace, with innovation and disruption spreading across all areas of the value chain. Some of the greatest innovation is currently occurring around multiscreen delivery and related services.
To better understand the climate for video consumption, in March, 2012 the Cisco Internet Business Solutions Group (IBSG) surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ to gain a better understanding of how they watch video: their habits, preferences, and the devices they use.
The study found that consumers spend more time watching Internet video today than watching DVDs/Blu-ray Discs, video on demand (VoD), or live premium cable channels — and they want to watch streaming video across a variety of screens. In the future, multiscreen delivery will take on greater importance as laptops, tablets, and smartphones advance and become even better video devices.
Service providers must address these Read More »
Tags: Cisco, cloud, common experience, cross-geography, hybrid TV, IBSG, Internet Business Solutions Group, internet video, IPTV, multiscreen, multiscreen delivery, multiscreen solution architecture, online video, operating cost, OTT TV, partner TV, Service Provider, shared content, SP, streaming video
By Tony Verspecht and Luiz Lima, Cisco Internet Business Solutions Group (IBSG)
Growth in mobile network traffic is staggering: Driven by the onslaught of devices that are now connected to the Internet, mobile data traffic is expected to grow three times faster than fixed IP traffic, exceeding 6 exabytes per month by 2015, according to the Cisco Visual Networking Index. This presents service providers (SPs) with a tremendous opportunity to invest in Wi-Fi services to create carrier-class Wi-Fi experience and increase revenues.
While specialized providers have operated commercial Wi-Fi hotspots for nearly two decades, most SPs see Wi-Fi as a fairly new business. To understand the implications of Wi-Fi on SP operations, Cisco® IBSG interviewed a number of SP executives. Following are some of the key insights, which are further discussed in “Wi-Fi for Service Providers: Challenges and Opportunities for Carrier-Class Operations”:
- Basic Wi-Fi service coverage expansion is still the main driver—Even among established Wi-Fi SPs with a large number of hotspots, the average yearly increase in access points is 14 percent.
- Value-added Wi-Fi services Read More »
Tags: Carrier Class Wi-Fi, Cisco, consumers, Controller based Wi-Fi, data, devices, hotspots, IBSG, internet, network traffic, Service Provider, SP, SP operations, value-added services, VAS, wi-fi
By Peter Ford, Director, IBSG Service Provider
Service providers in developing countries have the potential to kick-start economic growth by helping small and medium-sized businesses (SMBs) take advantage of information and communications technology (ICT), especially cloud services. The “greenfield” nature of ICT in many emerging economies creates the opportunity to “leapfrog” to cloud computing.
For some time, governments have recognized the role of broadband in supporting economic development. The World Bank states that for every 10 percent of broadband penetration in a developing economy, there is typically a 1.38 percent increase in GDP.
Each year, there have been tangible improvements in broadband networks across emerging markets. However, in Read More »
Tags: #economic growth, brazil, broadband penetration, China, Cisco, cloud, digital divide, economic development, emerging countries, France, IBSG, india, mexico, Russia, Service Provider, smb, SP, United Kingdom, united states